2023-2024 PEILCC Marketing Guide

RETAIL DISPLAY PROGRAMS

SHELF EXTENDER PROGRAM (WINE & SPIRITS) PEI Liquor is now offering a Shelf Extender Program to Wine and Spirits products. The Wine Shelf Extender is located in the Canada wine section, one of the highest-traffic areas in PEI Liquor stores, providing additional exposure for wines from other countries. One display space available per period.

SHELF EXTENDER PROGRAM

Program Period

Cost $300 $350 $450 $450 $350 $325 $500 $250

1 2 3 4 5 6 7 8 9

Eligible Products: Wine 750ml – All Countries Limit 1 SKU per display

$275 Locations: Stratford, Montague, Granville, Waterfront, Alberton, O’Leary, Tyne Valley, and Rustico

The Spirits Shelf Extender is located in various sections of select PEI Liquor retail stores. Two display spaces avail- able per period.

Eligible Products: All Categories Limit 2 SKUs per display

Selection of products is based on the following factors:

• Profitability / sales potential • Inventory levels

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