2023-2024 PEILCC Marketing Guide

INTRODUCTION

PRODUCT ADVISORS

Visit the PEI Liquor product advisors for their expert product information and pairing suggestions.

Debbie Smith - Store #102 - 43 Pond St., Unit 1, Charlottetown (Oak Tree) Debbie is a graduate of the Canadian Association of Professional Sommeliers. Her extensive knowledge and approachable demeanor allows her to be of service to a variety of customers, from those new to wine and spirits to collectors looking to explore little-know corners of the world of wines and spirits. Judy Hornyik - Store #004 - 475 Granville St., Summerside (Granville) Judy draws upon her 20 years of experience working with PEI Liquor to better serve customers. Judy has also successfully completed the Wine and Spirit Trust (WSET) Level 3 course. Whether you are looking for grand bottles to impress or everyday hidden gems for yourself, Judy can help you uncover that perfect find. Darren LeBlanc - Store #108 - 6 Prince St., Charlottetown (Notables) Darren has 20 years of experience in restaurant management and hospitality. Certified through C.A.P.S., he completed his Sommelier levels in 2005. Whether it’s a coursed meal with needed wine pairings or a special gift for any occasion, Darren has a wide range of knowledge to help you make the right decisions for your occasion.

Linda Schipper - Store #107 - 9 Kinlock Rd., Stratford Linda is a graduate of the Canadian Association of Professional Sommeliers and she enjoys educating, creating food and wine pairings, writing tasting notes, and working alongside her customers. Linda especially loves showcasing new wines to the market, learning about them, and helping customers navigate those choices.

PEI Liquor Marketing Program Guide | 4