2023-2024 PEILCC Marketing Guide

RETAIL STORE SALES STATISTICS This document details PEI Liquor’s updated marketing programs, program periods and application process for PEI Liquor’s fiscal year (April 2023 – March 2024). Marketing program fees are aligned not only by store sales but also by monthly sales volumes as detailed in the following:

Total Sales by Store

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000

Percentage of Sales by Period

15%

13% 13%

11%

11%

10% 10%

10%

7%

Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9

*Percentage of sales by period are based on 2021/2022 sales data.

PEI Liquor Marketing Program Guide | 5