2023-2024 PEILCC Marketing Guide

PROGRAM APPLICATIONS

PEI Liquor has a variety of marketing programs available for 2023/2024, and is open to discussing other benefi- cial opportunities. The following programs are available for the period dates outlined below. Invoices will be issued to Applying Agents upon program completion, NOT to Individual Suppliers. Please note: Invoices will be issued to the agent that initially applied for the marketing program, unless other- wise notified. If changes to your portfolio occur, please advise the PEI Liquor marketing & category management team immediately, so the changes can be made. Pricing is based on display opportunity and further by period, size and number of locations. Where an opportuni- ty is not available in all 18 locations, the list of stores appears in order by sales. APPLICATION PROCESS Various marketing program opportunities are available throughout the year. Details of these programs are outlined in this document. Interested suppliers are invited to complete a Marketing Program Application Grid which can be found on our website: https://liquorpei.com/suppliers-agents/ Marketing Program Application Grids can be submitted for any of the available program periods outlined in the Marketing Program Timeline below. Submissions must be received as detailed in the Program Application Deadlines column. PEI Liquor will review applications and provide Program Approval Notification. If any regis- tered marketing agents would like to be added to the supplier list email, please contact Morgan MacLean. Current inventory and lead times for product delivery should be taken into consideration when submitting Mar- keting Program Application Grids to ensure sufficient stock is available to maximize the benefit of the program. If amendments to marketing programs are required due to shipping, inventory issues, etc, it is the responsibility of the agent / supplier to inform PEI Liquor marketing & category management team. Disclaimer: PEI Liquor reserves the right to make adjustments to marketing programs at any point prior to or during the implementation of the program.

2023-2024 MARKETING PROGRAM TIMELINE

Program Period

Total Days %of Sales Application Deadline

Program Duration

46 35 35 35 35 40 49 43 46

11% 10% 13% 13% 10% 10% 15%

October 28, 2022 October 28, 2022 October 28, 2022 January 20, 2023 January 20, 2023 January 20, 2023

1 2 3 4 5 6 7 8 9

April 1 – May 16 May 17 – June 20 June 21 – July 25 July 26 – August 29 August 30 - October 3 October 4 - November 14 November 15 – January 2 January 3 – February 14 February 15 – March 31

April 21, 2023 April 21, 2023 April 21, 2023

7%

11%

PEI Liquor Marketing Program Guide | 6