2024-2025 PEILCC Marketing Guide

Retail Display Programs

COLD ROOM IMPULSE DISPLAY

The Cold Room Impulse Display is located inside of the Cold Beer Coolers in select PEI Liquor corporate retail stores. Two spaces available per program period.

Signage Dimensions: 14”(w) x 22”(h) Participating Stores: Oak Tree, West Royalty, Stratford, Montague, Granville, Waterfront (6)

The selection of products is based on the following factors: • Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program support

COLD ROOM IMPULSE DISPLAY PERIOD

COST PER PROGRAM $850

1 2 3 4 5 6 7 8 9

$1,000 $1,400 $1,400 $1,000 $950 $1,175

$750 $850

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