2024-2025 PEILCC Marketing Guide

Retail Display Programs

COOLER AT CASH

Open faced coolers are located at cash for impulse Single Serve products which are typically refrigerated. There are Twelve (12) Display opportunities available per retail store. Suppliers can apply for brands within the marketing period applications. The program allows for one (1) brand with two (2) facings per period. Eligible Products: Single Serve Beer, RTD, Cider and Wine Locations: Oak Tree, West Royalty, Queen St., Cornwall, Rustico, Stratford, Montague, Kensington, Waterfront, Granville, Borden, O’Leary (12)

The selection of products is based on the following factors: • Category Strategy • Seasonal themes • Profitability/Sales potential

• Inventory levels • Program support

COOLER AT CASH

DURATION

COST PER SKU

April 2024-March 2025

$5,500

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