PEI Liquor Celebrate Summer 2023

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SUMMER 2023

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

SAVOUR SUMMER

CONTENTS

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SAVINGS Browse the best deals of the season!

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FRESH NEW FLAVOURS You're going to love these new ready-to-drink coolers, craft beers & ciders.

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FEATURED LOCAL PRODUCER Learn more about our featured local producer — Upstreet Craft Brewing.

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ON THE GRILL These tasty grilled recipes are perfect for your next summer gathering.

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CELEBRATE SUMMER 2023

NEW ARRIVALS Discover a new favourite with these new arrivals.

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STRAWBERRY SEASON Celebrate strawberry season with these refreshing cocktails.

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RECIPE INDEX

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NOTABLES EXCLUSIVE OFFER

Benjamin Bridge Piquette 250mL when you spend $75 or more at Notables.

Offer valid exclusively at Notables from July 26th - August 29th. While supplies last. Must be 19+. Limit one per transaction.

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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july 26 - august 29 wine • spirits • beer • coolers SAVINGS

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

SAVE 1.00 $

SAVE 3.00 $

SAVE 2.00 $

Oyster Bay Sauvignon Blanc 750mL, 09495Z 20.29 $ NOW

Jacob's Creek Chardonnay 750mL, 09470Z 13.99 $ NOW

Kim Crawford Sauvignon Blanc 750mL, 09414Z 24.49 $ NOW

SAVE 1.00 $

SAVE 1.50 $

SAVE 2.00 $

LOLA Rosé 750mL, 15202Z 17.99 $ NOW

Honest Lot Cabernet Sauvignon 750mL, 07053Z 13.49 $ NOW

Mezzacorona Pinot Grigio 750mL, 10651Z 16.49 $ NOW

SAVE 2.00 $

SAVE 1.50 $

SAVE 2.00 $

Ruffino Chianti D.O.C 750mL, 08500Z 17.99 $ NOW

Stemmari Pinot Noir 750mL, 07753Z 15.49 $ NOW

Bodegas Esteban Martin Garnacha Syrah

750mL, 07795Z 15.09 $ NOW

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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SAVE 2.00 $

SAVE 2.00 $

SAVE 3.00 $

J.P. Wiser's Deluxe Whisky 750mL, 04230Z 29.99 $ NOW

Smirnoff Vodka 750mL, 02000Z 27.99 $ NOW

Malibu Rum 750mL, 16470Z 26.49 $ NOW

SAVE 2.00 $

SAVE 3.00 $

SAVE 2.00 $

Bacardi White Rum 750mL, 03000Z 27.99 $ NOW

Alberta Premium Rye 750mL, 04060Z 27.99 $ NOW

Tanqueray Gin 1.14 L, 01790B 41.99 $ NOW

SAVE 3.00 $

SAVE 3.00 $

SAVE 2.00 $

Signal Hill Whisky 750mL, 04029Z 38.99 $ NOW

Cazadores Blanco Tequila 750mL, 16839Z 34.99 $ NOW

Ice Box Long Island Iced Tea 750mL, 16950Z 27.99 $ NOW

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

Specialty!

BUY 2 SAVE 12.00 $

Specialty!

Bud Light 36 Pack Cans

Michelob Ultra 30 Pack Cans

Budweiser 36 Pack Cans

36x355mL, 01035Y 66.99 $

30x355mL, 01482Y 60.49 $

36x355mL, 01047Y 66.99 $

Specialty!

Specialty!

SAVE 2.00 $

Coors Original 24 Pack Cans

Coors Light 15 Pack Cans 15x355mL, 81710X 30.99 $ NOW

Molson Canadian 36 Pack Cans

24x355mL, 01534Y 46.99 $

36x355mL, 01535Y 66.99 $

SAVE 2.00 $

Specialty!

SAVE 1.80 $

Alpine 36 Pack Cans 36x355mL, 01362Y 66.99 $

Moosehead Radler Neon 12 Pack Cans 12x355mL, 81842X 28.99 $ NOW

Sleeman Clear 12 Pack Bottles 12x341mL, 80545R 27.18 $ NOW

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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SAVE 4.00 $

SAVE 3.00 $

SAVE 2.00 $

BUY 2 SAVE 10.00 $

Bud Light Seltzer Hard Soda Variety Pack 12x355mL, 02032Y 31.49 $ NOW

Smirnoff Ice Creamsicle Blast 6x355mL, 18171H 16.99 $ NOW

No Boats on Sunday Raspberry Watermelon Vodka Water 4L, 01892Y 29.99 $ NOW

SAVE 2.00 $

SAVE 2.00 $

BUY 2 SAVE 7.00 $

James Ready Hard Seltzer 12x355mL, 18138H 33.49 $ NOW

Topo Chico Hard Seltzer Margarita Pack

Jose Cuervo Sparkling Margarita 4x355mL, 18091H 14.49 $ NOW

12x355mL, 18177H 37.49 $ NOW

SAVE 1.00 $

SAVE 1.00 $

SAVE 2.00 $

Georgian Bay Mango Tequila Smash 6x355mL, 18162H 16.99 $ NOW

White Claw Hard Seltzer Black Cherry 6x355mL, 17953X 19.50 $ NOW

Smirnoff Ice Light Black Cherry & Soda 4x355mL, 17789H 13.49 $ NOW

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

Plan a safe ride home. Don't drink & drive.

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CELEBRATE SUMMER 2023

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fresh new flavours

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

Absolut Berry Vodkarita

Simply Spiked Lemonade

4 x 355mL, 02024Y 15.99 $

6 x 355mL, 18175H 19.49 $

Mike's Hard Orange n' Cream

White Claw Iced Tea Strawberry

Rewind Juiced Tropical Lemonade

473mL, 18161X 4.49 $

473mL, 02042Y 4.49 $

473mL, 18173X 4.79 $

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CELEBRATE SUMMER 2023

FRESH NEW FLAVOURS

Moosehead Chelada 12 x 355mL, 81862X 30.49 $

Captain Morgan Mai Tai

4 x 355mL, 18170H 16.49 $

White Claw Surf Pack 12 x 355mL, 18195H 37.99 $

Black Fly Frozen Grape Pouch

296mL, 02038Y 4.29 $

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CELEBRATE SUMMER 2023

CELEBRATE SUMMER 2023 Limited time offers from July 26 - August 29 13

Prices subject to change | Products not available at all locations | While supplies last

FRESH NEW FLAVOURS

Matt & Steves Original Lightly Spiced Caesar

Coldstream Iced Tea Mixer

473mL, 02034Y 4.79 $

12 x 355mL, 18165H 35.49 $

REAL Vodka Water Raspberry Peach

Jose Cuervo Sparkling Paloma

4 x 355mL, 18192H 14.99 $

4 x 355mL, 02020Y 16.49 $

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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Join us for Local Tastings

Where: Notables Tasting Room (Founders’ Food Hall & Market) When: July 18th, Aug 30th, Sept 5th, 7th, 8th, 13th, Oct 1st, 3rd, and 8th (1pm-2:45pm)

*Complimentary tastings, seating is limited. Must be 19+. Book your spot and learn more at liquorpei.com

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

FEATURED LOCAL PRODUCER: UPSTREET CRAFT BREWING

1. How did Upstreet Craft Brewing get started?

3. Are there any PEI connections with your products (ingredients, names, etc)?

Upstreet got its start when three young entrepreneurs came together to start a business that would balance purpose with profit. Founders Mitch Cobb and Mike Hogan knew that community had to be at the center of their business, and wanted it to support and give back to the Island that embraced them. Upstreet officially opened its doors on June 26, 2015, and has a line of craft beer, Rewind Vodka seltzers and craft cocktails, East Coast Craft Sodas, and Libra Non Alcoholic Craft Beer. We're refreshing the beverage community with two locations in Charlottetown - the Upstreet Taproom and Craft Beer Corner. Upstreet is the only business on PEI to gain B Corp Certification - a global movement of leaders that find innovative ways to use a business as a force for good. Our B Corp certification is the cornerstone of every decision we make as a company, and is deeply rooted in our culture. We keep the best interest of the greater community at heart when making decisions. Following our B Corp status, Upstreet also founded the Do Good Fund in 2016, in which we donate 10% of sales to local arts and community initiatives. Since it was founded, we’ve donated over $500,000 back into our community. 2. What sets Upstreet apart from other producers on PEI?

4. Tell us about how you came up with the idea for Rewind Vodka Seltzers. We love to push ourselves and innovate, and we love the challenge of new products and brand creation. We decided in 2019 that we wanted to release a line of vodka seltzers that were 5%, 100 calories, low in carbs and gluten-free — something outside of craft beer that people could enjoy. Since we launched in June of 2020 (what a time to launch a seltzer!), we’ve expanded the line to include mix packs, a 473mL + higher alcohol version called Rewind Juiced, and Rewind Craft Cocktails. pasture for grazing animals and that is why our Commons label features a horse - an homage to the fields that lay here before. It would be hard to find a product that doesn't have a touch of PEI influence! One of our most popular products for example is Commons Pilsner. The name pays homage to our brewery site - in the 18th century, this area was known as "The Commons", the outskirts of Charlottetown proper. The Commons was a communal 5. What are some of your favourite food & beverage pairings from the menu? What’s better than a cold beer and hot pizza? We love having our partner Piatto Pizzaria in our Taproom serving up fresh Neapolitan pies. A fan favourite is the classic Margherita Pizza paired with our

White Noize White IPA. The tangy tomato sauce and basil pesto work so well with White Noize’s hazy, bittersweet hoppy flavours. A staff favourite is definitely the Sweet Pig, which has a garlic cream base, smoked mozzarella, bacon, and maple syrup. We recommend pairing this one with Do Gooder APA - its bright citrus really compliments the sweet and smoky pie!

6. What was the process behind the creation of Libra Non-Alcoholic Craft Beer?

Libra was inspired by the need for finding balance. It wasn’t long before we discovered working in the beverage industry required constant sampling and socializing, with craft brews at the center of it all. Creating a non alcoholic beer seemed like the answer to finding our balance while socializing without sacrifice. After 2 years of research and development, we launched Libra non alcoholic craft Beer in October of 2020. For us, it fills the need of feeling like we’re drinking a craft beer with none of the alcohol and around 30 calories. It looks and tastes like craft beer because we make it just like our others, with some small tweaks along the way. Libra has grown leaps and bounds over the past 3 years and is now available Canada-wide. We couldn’t be happier to be able to provide a non-alcoholic beverage for people to enjoy.

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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Libra North Cape Pale Ale Low Alcohol

Rewind Vodka Seltzer Berry Refresher Pack

11.99

$

38.99

4 x 355mL 85052X

$

12 x 355mL 18073H

Upstreet 473mL Cans

Rewind Juiced Berry Proud

4.49 - 4.79 $ $

4.79

$

473mL 02036Y

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

on the GRILL

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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Cedar Plank Salmon View recipe on page 40.

Grilled Zucchni, Tomato & Halloumi Skewers View recipe on page 40.

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

Chicken Souvlaki Skewers with Lemon & Oregano View recipe on page 40..

Elotes- Mexican Street Corn View recipe on page 40.

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

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new ARRIVALS Discover a new favourite with these new arrivals!

Lone River Ranch Water

4 x 355mL, 02025Y 16.99 $

Bogside Lunch Pail Lager

Moosehead Small Batch Blueberry Ginger Blonde Ale

Triple Bogey Transfusion

473mL, 81868X 4.49 $

355mL, 02074Y 3.99 $

473mL, 02095Y 4.79 $

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

NEW ARRIVALS

Smirnoff Creamsicle Blast

Benjamin Bridge Pet Nat Rosé

Luckett Vineyards Grape Thief White

750mL, 02066Y 30.99 $

750mL, 02070Y 19.99 $

750mL, 02058Y 28.98 $

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Prices subject to change | Products not available at all locations | While supplies last

madd.ca 1-800-665-6233

maddcanada.ca

@maddcanada

madd_canada

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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strawberry SEASON

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

Strawberry Rhubarb Daiquiri View recipe on page 41.

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

Strawberry Grapefruit Rosé Spritzer View recipe on page 41.

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CELEBRATE SUMMER 2023

Prices subject to change | Products not available at all locations | While supplies last

Strawberry Mojito View recipe on page 41.

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

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RECIPES ON THE GRILL

• 1 Tbsp olive oil • 1 handful fresh basil, chopped • 1 clove garlic, minced • 1/2 tsp chili flakes • 1 tsp salt • 1 tsp pepper

Directions In a medium mixing bowl, stir together the oil, lemon, herbs, salt and pepper. Add the chicken and mix well to coat the chicken. Cover and refrigerate for at least one hour or up to 24 hours. Thread the chicken onto the skewers and preheat your Grill or BBQ to 425F. Brush the grill and rub with a little canola oil to prevent sticking. Grill the chicken skewers for about 6 minutes on each side, until lightly charred and no longer pink in the centre. Serve right away with tzatziki for dipping.

• 1 x 1 lb green zucchini, cut into rounds • 1 package halloumi cheese, cut into 1 inch cubes • 1 pint ripe cherry tomatoes

• 6 x 10-12 inch wooden skewers (soaked in water for at least 20 minutes) • Arugula for serving

Cedar Plank Salmon From page 20 Makes 6 Servings

Directions In a medium bowl, mix together the oil, basil, garlic, chili flakes, salt and pepper. Add the zucchini, tomatoes and halloumi and toss well to combine. Thread the veggies and cheese onto the skewers and preheat your grill or BBQ to 400F. Brush the grill and rub with a little canola oil to prevent sticking. Grill the skewers for about 4 minutes on each side, until lightly charred and no longer pink in the centre. Serve right away on a bed of fresh arugula.

• 2 Cedar Planks, submerged in water overnight or for at least 4 hours. • 6 x 5-6 oz boneless skinless salmon portions (all roughly the same shape)

• 1 lemon, cut into thin slices • 6 small sprigs of rosemary • Salt and pepper to taste

Directions Preheat your grill to 450F. Season the salmon on all sides with salt and pepper, then place it directly on the cedar plank (3 per plank). Break the sprigs of rosemary in half and place around the salmon, then lay a couple of the lemon slices on top of each piece of salmon. Place the planks directly on the grill and close the lid of your barbecue. Cook for 12-15 minutes, until the salmon is cooked through and almost opaque. Enjoy!

Elotes-Mexican Street Corn From page 26 Makes 4 Servings

• 1/4 cup mayonnaise • 1/4 cup sour cream

• 1/2 cup finely crumbled cotija or feta cheese, plus more for serving • 1/2 teaspoon chili powder, plus more for serving • 1 medium clove garlic, finely minced (about 1 teaspoon) • 1/4 cup finely chopped cilantro leaves and tender stems • 4 ears shucked corn • 1 lime, cut into wedges Directions Turn grill to 450F and preheat for 5 minutes. While the grill heats, combine mayonnaise, sour cream, cheese, chili powder, garlic, and cilantro in a large bowl. Stir until combined and set aside. (Cont. on next page).

Chicken Souvlaki with Lemon and Oregano Skewers From page 24 Makes 6 Skewers

• 1 Tbsp canola oil • Juice and zest of 1 lemon • 2 tsp dried oregano (or 1 tsp fresh) • 1 tsp dried dill (or 1 Tbsp fresh) • 1 tsp salt • 1 tsp pepper • 2 lb boneless skinless chicken thigh, cut into 1 inch cubes • 6 x 10-12 inch wooden skewers (soaked in water for at least 20 minutes)

Grilled Zucchini, Tomato and Halloumi Skewers From page 22 Makes 6 Skewers

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CELEBRATE SUMMER 2023

Limited time offers from July 26 - August 29

RECIPE INDEX

• 1 oz simple syrup • 3 fresh strawberries • 2-3 fresh spearmint sprigs • 1 oz fresh lime juice • 1.5 oz white rum • 3-4 oz soda water

When grill is hot, place corn directly on the grill and cook, rotating occasionally, until cooked through and charred a little bit on all sides, about 8 minutes. Transfer corn to bowl with cheese mixture and use a large spoon to evenly coat corn on all sides with mixture. Sprinkle with extra cheese and chili powder and serve immediately with lime wedges.

Directions In a chilled highball glass, muddle the simple syrup, strawberries and mint leaves together with the back of a spoon or muddler. Crush the strawberries and mint leaves well. Stir in the lime juice and rum. Fill the glass with ice and top off with soda water. Gently stir.

Strawberry Grapefruit Rosé Spritzer From page 36 Makes 1 Cocktail

STRAWBERRY SEASON

For the syrup: • 1 cup strawberries • 1 cup water • 1 cup granulated sugar For the spritzer: • 1 oz. grapefruit juice • 2 drops rose water • 1/2 oz. strawberry syrup • Sparkling Rosé

Garnish with mint sprigs and strawberry slices.

Directions In a saucepan, bring sugar and water to a boil. Gradually add strawberries; return to a boil. Reduce heat; simmer, uncovered, for 10 minutes, stirring occasionally. Remove from heat, allow to cool, and bottle. In a cocktail shaker with ice, combine grapefruit juice, strawberry syrup, & rosewater. Shake until well-chilled, then strain into a flute. Top with three ounces of sparkling rosé. Garnish with a raspberry.

Strawberry Rhubarb Daiquiri From page 34 Makes 1 Pitcher (Serves 8)

• 6 cups ice • 2 cups fresh or frozen strawberries • Juice of 1 lime (about 1 oz) • 1 can East Coast Craft Soda Strawberry Rhubarb Lemonade • 3/4 cup Havana Club Anejo Rum (03694Z) • Fresh strawberries to garnish Directions In a blender, combine the ice, sugar and strawberries. Pour in the lime juice, rum and soda. Blend until smooth. Pour into glasses and serve right away, garnished with fresh strawberries.

View more recipes at liquorpei.com

Strawberry Mojito From page 38 Makes 1 Cocktail

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Limited time offers from July 26 - August 29