PEI Liquor Marketing Guide 2020-2021

RETAIL DISPLAY PROGRAMS

Display signage for all End Cap and Floor Displays will be designed and printed by PEI Liquor, Product Bottle and/or Case images must be provided upon request.

Impulse at Cash – Small Format Displays of 200ml, 250ml or 375ml products can be made at cash. Two spaces available per program period. The selection of products is based on the following factors: • Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program Support

IMPULSE AT CASH – SMALL FORMAT

Program Period

Cost $300 $325 $400 $400 $325 $325 $450 $250

1 2 3 4 5 6 7 8 9

$250 Locations: All 17 Retail Outlets Eligible Products: 200ml, 250ml, and 375ml formats.

17

PEI Liquor Marketing Guide 2020 / 2021