PEI Liquor Marketing Guide 2020-2021

Impulse at Cash – Large Format Displays of products greater than 375 ml can be made at cash. Two spaces available per program period. The selection of products is based on the following factors: • Seasonal themes • Profitability/Sales potential

• Inventory levels • Impulse in nature • Program Support

IMPULSE AT CASH – LARGE FORMAT

Program Period

Cost $750 $900 $1000 $1000 $900 $900 $1200 $750

1 2 3 4 5 6 7 8 9

$750 Locations: Oak Tree, West Royalty, Stratford, Montague, Waterfront, Kensington, Tignish, Borden, Souris, O’Leary, Alberton, North Rustico (12) Eligible Products: 750ml formats

18

PEI Liquor Marketing Guide 2020 / 2021