PEI Liquor Marketing Guide 2020-2021

*NEW* Featured Drink Style Display

Spirit End 2 Displays have been converted to the Featured Drink Style Display. To create the theme of the displays in-store, shelf talkers will be designed and printed by PEI Liquor. The Featured Drink Style will also be featured as a full-page advertisement in the PEI Liquor Celebrate e-Flyer that is released each marketing period.

FEATURED DRINK STYLE DISPLAY

Program Period

Featured Drink Style

Cost (per SKU)

1 2 3 4 5 6 7 8 9

Local & Atlantic

$150 $150 $150 $150 $150 $150 $150 $150 $150

Vodka Soda

Fresh New Flavours

Caesar

Craft Beer

Cider

Holiday Favourites

Winter Stouts

Liqueurs

22

PEI Liquor Marketing Guide 2020 / 2021