PEI Liquor Marketing Guide 2020-2021

Wine End Displays Products that are displayed on the Premium Wine End will also be highlighted as a Feature Product on www.liquorpei.com WINE END DISPLAYS Program Period Premium Wine End (1 per store) Wine End 1 (3 per store) Wine End 2 (2 per store)

1 2 3 4 5 6 7 8 9

$1,200 $1,400 $1,500 $1,500 $1,300 $1,300 $1,700

$700 $750

$400 $475 $550 $550 $425 $425 $650 $350 $375

$1,000 $1,000 $725 $725 $500 $600 $1,500

$900

$1,000

Oaktree, West Royalty, Stratford, Granville, Waterfront, Cornwall, Montague, Alberton, O’Leary, Tignish, Kensington, Rustico, Borden, Souris, Cardigan & Queen St. (16)

Oaktree, West Royalty, Stratford, Granville, Montague, Queen St., Cornwall, Kensington Alberton & Waterfront (10)

Locations

All 17 retail outlets

% Retail Store Sales

100%

97%

82%

SKU Limits 4 SKUs Eligible Categories: Premium Wine End Display is restricted to 750ml products $14.99 and above. 4 SKUs 4 SKUs

23

PEI Liquor Marketing Guide 2020 / 2021