PEILCC 2023 Annual Report

The volume of Ready to Drink (RTD) products, including ciders increased by 12.5%, with dollar sales increasing by 15.4%. Sales in the RTD category have increased by 235% in the past five years, with local RTDs, large pack sizes, and variety packs responsible for much of this growth. Wine volume increased by 4.3% with dollar sales increasing by 7.5%, these results are due in part to the return of a more consistent supply chain. In addition, sales of rosé and sparkling wines showed vigorous growth and are expected to continue. Our commitment to improving customer experience continued in the past year with retail employees choosing to participate in advanced training in the WSET program. This program provides employees with an additional level of expertise which is beneficial when assisting customers. The Festival of Wines was not able to take place again in 2022, but plans are underway for a return of this annual event in May 2023.

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PEILCC 2022-2023 Annual Report