PEILCC 2023 Annual Report

STRATEGIC TARGET • CORPORATE SOCIAL RESPONSIBILITY STRATEGIC GOAL In partnership with community groups and suppliers, the PEILCC will strive to raise public and staff awareness of the responsible use of beverage alcohol. CORPORATE OBJECTIVES 1. Enhance our reputation as a socially responsible corporate citizen. 2. Build corporate social responsibility into all areas of our business. 3. Regulate the consumption of beverage alcohol throughout the province in a fair and responsible fashion.

% of 2022-2023 Target

Actual 2021-2022

Target 2022-2023

Actual 2022-2023

Target 2023-2024

Number of ID Checks as a % of transactions

12.42% 10.00% 11.58% 115.8% 10.0%

PLEASE DON’T DRINK & DRIVE

Funds raised for charities and foundations

$37,626 $100,000 $17,100

17.1% $20,000

Licensee Compliance Rate

98.1% 95.0% 99.4% 100%

95%

Number of Inspections Conducted

2901

3100

2901

93.6% 3,050

% of Sanctions without Adjudication

100%

100%

100%

100%

100%

PERFORMANCE HIGHLIGHTS

The Commission continues to support the efforts of MADD Canada’s campaign 911, and expanded the in-store retail ice program in a number of corporate retail outlets which also benefits the work of MADD Canada. A return to more normal operations further to past years COVID-19 restrictions, enabled PEILCC liquor inspectors to resume more regular inspections duties. The PEI Liquor Control Commission was also happy to support the continued efforts of the RCMP through their holiday season paper bag campaign. A new holiday initiative saw the Commission support safe rides throughout the holiday season with local ride share provider KARI.

The PEI Liquor Control Commission continues to promote the responsible use of alcohol by offering products that are socially responsible and incorporating responsible messaging into product promotions. Ongoing responsible use activities include: Challenge and Refusal Initiative, ID Training for PEILCC corporate retail and liquor agency staff and the Check 30 ID Program. A variety of targeted responsible use messaging was promoted throughout the year, using local media outlets as well as social media platforms. The Prince Edward Island Liquor Control Commission continued its support of MADD Canada’s Multi-media School Assembly Program during the 2022-2023 school year. This year marked the return to in-school presentations post COVID-19 and saw 20 presentations of the English language Final Play and the French language version Détour 2 , take place in schools across the Island.

17

PEILCC 2022-2023 Annual Report