PEILCC Annual Report 2022

The Wine Category showed strong growth in 2021-2022 with licensee sales representing a large portion of the growth. Consumers returning to local restaurants and licensed premises drove licensee sales which showed a 35% increase in litre volume and 39% increase in sales volume. The category as a whole realized a 5.7% increase in litres and an 7.7% increase in sales volume. Supply chain proved to be one of the biggest challenges over the past year with the biggest impact being on products coming from countries like New Zealand and Australia. The next year should see the return of a more stable and predictable wine supply.

The annual Festival of Wines was not able to take place again this year. We remain optimistic the event will resume in 2023.

Our commitment to improving customer experience continued in the past year with 53 retail employees choosing to participate in advanced training in the WSET program. This program provides employees with an additional level of expertise which is beneficial when assisting customers.

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PEILCC 2021-2022 Annual Report