PEILCC Annual Report 2022

Strategic Goal 3 • Corporate Social Responsibility

Goal In partnership with community groups and suppliers, the PEILCC will strive to raise public and staff awareness of the responsible use of beverage alcohol. Objectives 1. Enhance our reputation as a socially responsible corporate citizen. 2. Build corporate social responsibility into all areas of our business. 3. Regulate the consumption of beverage alcohol throughout the province in a fair and responsible fashion.

% of 2021-2022 Target

Actual 2020-2021

Target 2021-2022

Actual 2021-2022

Target 2022-2023

Number of ID Checks as a % of transactions

10.60% 10.00% 12.42% 124.20% 10.00%

Please Don’t Drink & Drive

Funds raised for charities and foundations

$16,334

$100,000

$37,626

37.63% $100,000

Licensee Compliance Rate

98.7% 95.0% 98.1% 103.3% 95.0%

Number of Inspections Conducted

1754

3300

2901

87.9%

3100

% of Sanctions without Adjudication

100%

100%

100%

100%

100%

Performance Highlights

The Commission continued to participate on a number of committees promoting responsible use including, Canadian Liquor Jurisdictions Social Responsibility Committee. The PEILCC also completed the final year of a five-year agreement with the Island Nature Trust (INT) with $100,000 in total collected through this supplier supported campaign. A portion of sales from a variety of products were donated to the INT. Closures and reduced operating hours, as the result of COVID-19 restrictions negatively impacted the amount of funds raised for charities as well as the number of inspections that PEILCC inspectors were able to carry out. The PEI Liquor Control Commission was also glad to support the efforts of the RCMP through their holiday season paper bag campaign. New this year, we partnered with stakeholders to promote safe bar messaging in light of drink spiking incidents.

The PEI Liquor Control Commission continues to promote the responsible use of alcohol by offering products that are socially responsible and incorporating responsible messaging into product promotions. Ongoing responsible use activities include: Challenge and Refusal Initiative, ID Training for PEILCC corporate retail and liquor agency staff and the Check 30 ID Program. A variety of targeted responsible use messaging was promoted throughout the year, using local media outlets as well as social media platforms. The Prince Edward Island Liquor Control Commission continued its support of MADD Canada’s Multi-media School Assembly Program during the 2021-2022 school year, with 27 online interactive classroom presentations of the English language version Wrong Turn and two of the French language version Détour , which took place in schools across the Island. The commission provided ongoing support for MADD Canada’s campaign 911, and expanded the in-store retail ice program in a number of corporate retail outlets which also benefits the work of MADD Canada.

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PEILCC 2021-2022 Annual Report