Knightsbridge Commercial Brochure

Case studies

Berkhamsted Eyecare

Sector: Healthcare Type of business: Opticians providing a service that focuses on not only meeting clients’ medical needs but also strengthening their confidence. Location: Hertfordshire Motivation for sale: Having built the business over a number of years, the company’s majority shareholder was seeking retirement. Acquirer profile: Jackson & Co Eye Care is a family-owned practice based in Kent. The company offers a diverse range of services from eye care and optometry to ear care and audiology. Marketing strategy: It was clear that sourcing the right buyer was of high importance to the shareholder. To highlight the key points, it was important to showcase the strength of the company’s client base. Negotiation strategy: A diverse research strategy was implemented to pursue both organic and research-based approaches.

Berkhamsted Eyecare presented as a highly attractive opportunity for a synergistic purchase. These high levels of interest acted as an impetus for generating multiple competing offers. Vendor’s comments: “If you are thinking of selling your business, whatever it is, Knightsbridge have a team that will look after you. “They not only kept me informed throughout the process but were in contact with everyone involved, which included four solicitors and a landlord, as well as the purchaser and myself. “I can’t speak more highly of the service provided. Also, the solicitor Knightsbridge provided went above and beyond the call of duty.”

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