Knightsbridge Commercial Brochure

Best Choice Direct

Sector: Wholesale Type of business: Best Choice Direct provides convenience products to its 870-strong customer base, which provides a constant stream of reliable income. Location: Staffordshire Motivation for sale: Retirement of the founder of Best Choice Direct whilst enabling further growth and an extended geographic footprint of the company. Acquirer profile: Pentagon Food Group is part of the Khan Group and had previously acquired similar businesses within the Staffordshire region. Best Choice Direct would serve as their next bolt-on acquisition. Marketing strategy: Knightsbridge’s connections enabled the identification of a highly acquisitive buyer, who had previously purchased via our sister company, KBS Corporate. In addition to this, research and organic marketing approaches were also pursued. Negotiation strategy: This approach proved successful, resulting in several meetings and a competitive bidding process.

Acquirer’s comments: “I recently had the pleasure of working with Knightsbridge, who acted for the sell-side in our transaction. “As a business buyer, I was thoroughly impressed with the professionalism and dedication demonstrated throughout the entire process. Communication was exceptional and I was kept fully informed at every stage, which helped ensure everything went smoothly. “The attention to detail and commitment to providing excellent service made the experience stress-free and efficient. I highly recommend for anyone looking for reliable and communicative professionals when buying or selling a business.”

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