WESSA Phase 1 report to HHCT_28.10.2021

Address the communication bottleneck between membership reps on the Board and membership Strengthen relationship between executive, Board and branches..better understanding of what's happening on the ground..recognition Clear position statements about contentious issues? - climate, plastic, sustainable use, renewable energy Permanent salaried staff that liaise between members and Exco More support from national side, without meddling and being told what to do Provide the regions with a guiding framework within which they can operate according to their local context Focus training on environmental BUSINESS skills? - new venture creation Be more accessible to ordinary people

Communication

Relationships

Focus

Relationships

Relationships

Governance Inclusivity

WESSA Staff

Financial sustainability Financial sustainability Visibility, brand and profile Financial sustainability

Focus on community-based NRM

More awareness about WESSA - visibility More investment and support in training Not side-lining certain communities

Inclusivity

Make better use of WESSA IP - Ownership of concepts and content

Financial sustainability

More partnerships e.g. govt +?

Partnerships Inclusivity

People-centric

Working more with communities' activities on the ground - involvement

Inclusivity

6.5 Identity, brand and culture

6.5.1 Strengths

• WESSA Exco has given considerable attention to brand, culture and identity and developed a solid strategy • The strengths of the WESSA brand include the organization’s 95 year history and association with environmental conservation. Members and supporters felt it was a recognizable and powerful image that is promoted by friends’ groups. There is an enduring legacy to build on • Stakeholders see WESSA as a source of a) reliable information b) education expertise, and c) inspiration, agency and confidence • Credibility, excellent project implementation, a platform for a broader support network, and sense of belonging were also identified as important values that WESSA brings to stakeholders (Tables 8 and 9).

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