WESSA Phase 1 report to HHCT_28.10.2021

2. Imagine and vividly describe a bright environmental future – ‘the planet we want’ 3. Offer achievable solutions for collective action 4. Mobilize society around a shared identity and a collective action plan 5. Empower, facilitate and organize society for collective action 6. Monitor, learn & provide evidence that it has worked • Shift the focus from individual, local actions to collective actions, scaled up for systemic change – with trust and credibility at the centre (Figure 11)

Motivate: Provide evidence that it has worked Reflect and learn

Empower: facilitate and organize society for collective action

Awareness: something is wrong; change is needed

Build trust, legitimacy & credibility

Offer solutions: for achievable goal-directed collective action

Imagine: vividly paint a positive, bright future for ‘the planet we want’

Mobilize: around a shared belonging, identity and collective goals

Figure 11. Environmental imagination leading to collective action for the planet we want • The public is yearning for a trustworthy environmental hero who can galvanize and represent their interests. WESSA can step into that gap • Re-evaluate membership categories and fees, to broaden membership and make it more inclusive by finding active roles and opportunities for participation by the entire WESSA family (extract from MOI below). Note the last sentence: “ Within each of the two classes of Member, the Company shall distinguish between various categories of Member, from time to time ”

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