FBINAA Brand Standards
FBINAA Brand Standard
Brand Standards
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
Overview
About ........................................................................................ 2
Stewards of the Seal ............................................................ 3
Marks ........................................................................................ 4
This manual has been designed for easy reference to the information required to visually reproduce campaign and branding initiatives associated with the FBI National Academy Associates, Inc. (FBINAA). These compliance standards ensure a consistent presentation, which is critical to the success of the FBI National Academy Associates brand. Inconsistent usage of the FBINAA Seal and other brand elements could weaken and dilute the message to consumers about the brand. All questions regarding the information presented in this manual should be directed to: Kevin Warren Brand & Marketing Manager kwarren@fbinaa.org
Improper Mark Usage . ........................................................ 5
Color Palette . ......................................................................... 6
Typography ............................................................................ 7
Backgrounds .......................................................................... 8
Headers / Email ..................................................................... 9
App / Email Signature ......................................................... 10
Graduate & Member Seal / Use of the Seal .................. 11
Digital Banners ...................................................................... 12
Stationary ............................................................................... 13
Protocols for the Use and Reproduction Bearing the Seal of the FBINA & FBINAA, Inc.: The Director of the Federal Bureau of Investigation has authorized the National Board of the FBINAA, Inc., to authorize and limit the use of the official Seal of the FBI National Academy, pursuant to Title 18, United States Code, Section 709. The authorization includes responsibility to ensure that the use of and/or reproduction of the Seal follows the standards provided in this guidebook. The FBINAA is acting as a steward of the Seal and must approve its use.
Social Media ........................................................................... 14
Retail Signage ........................................................................ 15
BRAND STANDARDS
1
About
The FBI National Academy Associates, Inc. (FBINAA) is a non profit, international organization of 14,000+ senior law enforcement professionals dedicated to providing our communities, states, countries, and profession with the highest degree of law enforcement expertise, training, education, and information. We are the strongest law enforcement leadership network in the world and are dedicated to strengthening the rule of law around the globe.
Members are graduates of the FBI’s prestigious National Academy (FBINA) program, representing all 50 states, 176 countries and over 8,200 law enforcement agencies. Over 56,000 graduates have completed the FBINA program.* FBINAA members make up the highest 1% of all senior law enforcement in the world. The Best of the Best. The Association is firmly guided by its historic values and faithfulness to its values, vision, mission, and purpose.
*Statistics as of September 2025.
MISSION Impacting communities by providing and promoting law enforcement leadership through training and networking.
VISION Continuous development of the world’s strongest law enforcement leadership network.
CORE VALUES
PURPOSE Inspiring FBINAA members to continue their service to community, networking, education, and professional development during their law enforcement career and beyond.
Knowledge, Courage, and Integrity.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
2
FBINAA Stewards of the Seal
The FBINAA has been authorized by the FBI Director to authorize and limit the use of the official Seal of the FBI National Academy. The FBINAA are stewards of the use of the Seal. Please follow the protocol depending on your use of the FBI National Academy official Seal. 1. All requests to reproduce the Seal and to produce items for use and or sale which bear the Seal must be submitted to the National Office for approval. 2. The requesting entity will be provided with a copy of the official Seal and will be directed to submit a sample product for approval, prior to production. 3. All entities approved to reproduce the Seal on merchandise for sale must sign a contract between entity and FBINAA. Submit request to FBINAA National Office.
STEWARDS OF THE SEAL
FBINAA
ONE TIME USE
MULTIPLE USE/WEBSITE
NOT-FOR-PROFIT USE
n Submit request to FBINAA n Receive Seal and provide to vendor n Vendor sends product sample to FBINAA to approve prior to production
n Submit request for use contract to the FBINAA National Office n Both parties sign contract which will provide the conditions and limitations concerning quality, reporting and royalty payments to the designated Chapter or the FBINAA n Receive Seal and provide to vendor n Vendor sends product sample to FBINAA to approve prior to production n Entity will provide quarterly sales records and royalties to the Chapter or the National Office
The official Seal will be provided to Chapters at no cost for the purpose of chapter use on items that are not for profit sale items. n Submit request to FBINAA n Receive Seal and provide to vendor n Vendor sends product sample to FBINAA to approve
Note: Each Chapter bears the responsibility for each event. Vendors cannot be approved for multiple Chapter events and must receive approval for each event. The National Office agrees to waive the commission if the Chapter accepts oversight responsibility for vendor integrity to use the Seal. The commission exemption applies to only those products bought/sold during each Chapter event.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
3
Marks
PRIMARY MARK - FBINAA
SECONDARY MARK - FBINA
For monotone use only.
For limited use by permission only.
SUPPORT MARKS
MASTHEAD
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
4
Improper Mark Usage The Primary and Secondary Marks of the FBINA Seal should not be altered in any way from what is supplied by the FBINAA. Below are examples of misuse of the Seal that are to be avoided.
Any alterations required due to production processes are to be approved by the National Office.
DO NOT add to or place any graphic element over the Seal or place the Seal partially behind an element.
DO NOT replace any graphic elements with something else.
DO NOT change the text fonts.
DO NOT redraw the Seal.
DO NOT rearrange the elements of the Seal to create another version.
DO NOT skew the Seal or scale it disproportionately.
DO NOT rotate or change the Seal’s orientation from 90° in relation to a graphic layout.
DO NOT change or alter the colors.
DO NOT place the Seal inside a container.
DO NOT lock-up other graphics or logos with the Seal to appear as one design.
DO NOT place the Seal on photos or backgrounds that clash. Use on solid backgrounds using colors in the FBINAA Color Palette or backgrounds specified in this guide.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
5
Color Palette
PRIMARY MARK
PANTONE 296
PANTONE 2925
PANTONE 871
PANTONE 871 (50%)
PANTONE 342
PANTONE 185
CMYK 100-86-38-34 RGB 0-45-86 HEX 002D56
CMYK 77-27-0-0 RGB 0-150-214 HEX 0096D6
CMYK 36-37-70-6 RGB 163-145-97 HEX A39161 ALT. PMS 451
CMYK 21-21-37-0 RGB 203-191-163 HEX CBBFA3 ALT. PMS 4545
CMYK 89-32-78-21 RGB 0-111-81 HEX 006F51
CMYK 0-91-76-0 RGB 239-62-66 HEX EF3E42
RATIOS OF COLOR
Use the color ratio guide below across all general design. The top three colors can also be used for branding segregation of programs, departments, alliances, membership, etc.
40%
20%
20%
10% 5% 5%
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
6
Typography
SAMPLE FONT USAGE
PRIMARY FONT – SOURCE SANS
The primary font face is Source Sans Font Family . Print and digital materials should always adhere to using this font face when available. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Header Text Subheader Text Nem. Molectum quam quidic tem aut quoditas quia pa quam, que ent re non pre elessim inctur? Mus eium a cusandi optas estrunt is ipsantur ad que cus, vene eria suntionsequi coratquas simpori busdae cum fugitatem arupta net abo. Xim quidust quatus experia quam, officienimet endunt ut volore nonsequam quam is et lis ratione moluptassus net dolorerio. Ut ma nihilis eumque doluption pa voluptatem faciligent officab incto et, qui nam cor aut
Source Sans Bold
28pt
Source Sans Regular 18pt
The full family is available for use across all materials:
Extra Light Italic Light Italic Regular Italic Semibold Italic Bold Italic Black Italic
Extra Light Light Regular Semibold Bold Black
Source Sans Regular 12pt
SYSTEM FONT – HELVETICA
When Source Sans is unavailable for use, the backup font is Helvetica . This font is widely available across the full spectrum of desktop and personal computers. All variations may be used as replacement for Source Sans.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
7
Backgrounds Four core background graphics are available for use on print and digital materials. Each background is available in Dark Blue, Light Blue, Gold, Gold (50%) and white.
ALSO AVAILABLE IN:
ALSO AVAILABLE IN:
SEAL
DYNAMIC
ALSO AVAILABLE IN:
ALSO AVAILABLE IN:
WAVE
GEOMETRIC
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
8
Headers / Email The graphics below are header design examples for targeted emails and marketing eblasts.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
9
App / Email Signature
APP
EMAIL SIGNATURE
General Version
Jane Smith Director of Communications
P: 123-456-7890 | E: jsmith@fbinaa.org | W: www.FBINAA.org
Alternate Version (updated annually)
Jane Smith Director of Communications
FBINAA FBI National Academy Associates, Inc.
P: 123-456-7890 E: jsmith@fbinaa.org W: www.FBINAA.org
Font: Source Sans Semibold / Italic / Regular Substitute Font: Helvetica Medium/Italic/Regular
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
10
Graduate & Member Seals / Use of the Seal
FBINAA GRADUATE & MEMBER SEALS
USE OF THE SEAL
BY CHAPTERS
For so long as the Chapter retains chapter status hereunder, the Chapter may use the Association’s name, NA Seal, and logo for the limited purpose of furthering the Association’s mission and may use the Association’s Section 501(c)(3) status as defined by the Internal Revenue Code of 1986, as amended, and as authorized by the FBI Director, dated June 16, 2014. See FBINAA Stewards of the Seal (page 3) for additional information.
BY MEMBERS
The official Seal will be provided to Members, at no cost, for the purpose of member use in email signatures or on items that are not for profit/sale. The Seal is to used in accordance with this Brand Standard and not utilized in a way to imply affiliation with a company or organization. See FBINAA Stewards of the Seal (page 3) for additional information.
BY ACADEMIC AND STRATEGIC PARTNERS
Academic and Strategic Partners of the FBINAA shall not use or facilitate the use of FBINAA’s name, Seal, or other proprietary mark or identification, without advance, specific, written approval of FBINAA. An official Alliance badge will be issued to partners for promotional use based on their level and period of sponsorship.
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
11
Digital Banners Show your FBINAA Member credentials proudly. Sign in to download a digital badge to display in your email stamps or digital signatures.
SIGN IN
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
12
Stationary
LETTERHEAD
BUSINESS CARD
FBINAA (inapplicable information can be omitted)
Front
Back
FBINAA Member (1-sided)
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
13
Social Media
USE WITH LIGHT BACKGROUND
FACEBOOK COVER IMAGE
USE WITH DARK BACKGROUND
PROFILE IMAGE
LINKEDIN COVER IMAGES
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
14
Retail Signage
FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
BRAND STANDARDS
15
©2025 FBI NATIONAL ACADEMY ASSOCIATES
KNOWLEDGE. COURAGE. INTEGRITY.
GB01-1123-2
Made with FlippingBook Ebook Creator