FBINAA Brand Standards 2024

Brand Standards 2024

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

Overview

About ........................................................................................ 2

Stewards of the Seal ............................................................ 3

Marks ........................................................................................ 4

This manual has been designed for easy reference to the information required to visually reproduce campaign and branding initiatives associated with the FBI National Academy Associates, Inc. (FBINAA). These compliance standards ensure a consistent presentation, which is critical to the success of the FBI National Academy Associates brand. Inconsistent usage of the FBINAA Seal and other brand elements could weaken and dilute the message to consumers about the brand. All questions regarding the information presented in this manual should be directed to: Kevin Warren Brand & Marketing Manager kwarren@fbinaa.org

Color Palette . ......................................................................... 5

Typography ............................................................................ 6

Backgrounds .......................................................................... 7

Headers / Email ..................................................................... 8

App / Email Signature ......................................................... 9

Graduate & Member Seal / Use of the Seal .................. 10

Digital Banners ...................................................................... 11

Stationary ............................................................................... 12

Protocols for the Use and Reproduction Bearing the Seal of the FBINA & FBINAA, Inc.: The Director of the Federal Bureau of Investigation has authorized the National Board of the FBINAA, Inc., to authorize and limit the use of the official Seal of the FBI National Academy, pursuant to Title 18, United States Code, Section 709. The authorization includes responsibility to ensure that the use of and/or reproduction of the Seal follows the standards provided in this guidebook. The FBINAA is acting as a steward of the Seal and must approve its use.

Social Media ........................................................................... 13

Retail Signage ........................................................................ 14

BRAND STANDARDS

1

About

The FBI National Academy Associates, Inc. (FBINAA) is a non profit, international organization of 14,000+ senior law enforcement professionals dedicated to providing our communities, states, countries, and profession with the highest degree of law enforcement expertise, training, education, and information. We are the strongest law enforcement leadership network in the world and are dedicated to strengthening the rule of law around the globe.

Members are graduates of the FBI’s prestigious National Academy (FBINA) program, representing all 50 states, 194 countries and over 8,200 law enforcement agencies. Over 54,000 graduates have completed the FBINA program. FBINAA members make up the highest 1% of all senior law enforcement in the world. The Best of the Best. The Association is firmly guided by its historic values and faithfulness to its values, vision, mission, and purpose.

MISSION Impacting communities by providing and promoting law enforcement leadership through training and networking.

VISION Continuous development of the world’s strongest law enforcement leadership network.

CORE VALUES

PURPOSE Inspiring FBINAA members to continue their service to community, networking, education, and professional development during their law enforcement career and beyond.

Knowledge, Courage, and Integrity.

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

2

FBINAA Stewards of the Seal

The FBINAA has been authorized by the FBI Director to authorize and limit the use of the official Seal of the FBI National Academy. The FBINAA are stewards of the use of the Seal. Please follow the protocol depending on your use of the FBI National Academy official Seal. 1. All requests to reproduce the Seal and to produce items for use and or sale which bear the Seal must be submitted to the National Office for approval. 2. The requesting entity will be provided with a copy of the official Seal and will be directed to submit a sample product for approval, prior to production. 3. All entities approved to reproduce the Seal on merchandise for sale must sign a contract between entity and FBINAA. Submit request to FBINAA National Office.

STEWARDS OF THE SEAL

FBINAA

ONE TIME USE

MULTIPLE USE/WEBSITE

NOT-FOR-PROFIT USE

n Submit request to FBINAA n Receive Seal and provide to vendor n Vendor sends product sample to FBINAA to approve prior to production

n Submit request for use contract to the FBINAA National Office n Both parties sign contract which will provide the conditions and limitations concerning quality, reporting and royalty payments to the designated Chapter or the FBINAA n Receive Seal and provide to vendor n Vendor sends product sample to FBINAA to approve prior to production n Entity will provide quarterly sales records and royalties to the Chapter or the National Office

The official Seal will be provided to Chapters at no cost for the purpose of chapter use on items that are not for profit sale items. n Submit request to FBINAA n Receive Seal and provide to vendor n Vendor sends product sample to FBINAA to approve

Note: Each Chapter bears the responsibility for each event. Vendors cannot be approved for multiple Chapter events and must receive approval for each event. The National Office agrees to waive the commission if the Chapter accepts oversight responsibility for vendor integrity to use the Seal. The commission exemption applies to only those products bought/sold during each Chapter event.

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

3

Marks

PRIMARY MARK

SECONDARY MARK

For monotone use only.

For limited use by permission only.

SUPPORT MARKS

MASTHEAD

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

4

Color Palette

PANTONE 296

PANTONE 2925

PANTONE 871

PANTONE 871 (50%)

PANTONE 342

PANTONE 185

CMYK 100-86-38-34 RGB 0-45-86 HEX 002D56

CMYK 77-27-0-0 RGB 0-150-214 HEX 0096D6

CMYK 36-37-70-6 RGB 163-145-97 HEX A39161

CMYK 21-21-37-0 RGB 203-191-163 HEX CBBFA3

CMYK 89-32-78-21 RGB 0-111-81 HEX 006F51

CMYK 0-91-76-0 RGB 239-62-66 HEX EF3E42

RATIOS OF COLOR

Use the color ratio guide below across all general design. The top three colors can also be used for branding segregation of programs, departments, alliances, membership, etc.

40%

20%

20%

10% 5% 5%

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

5

Typography

SAMPLE FONT USAGE

PRIMARY FONT – SOURCE SANS

The primary font face is Source Sans Font Family . Print and digital materials should always adhere to using this font face when available. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Header Text Subheader Text Nem. Molectum quam quidic tem aut quoditas quia pa quam, que ent re non pre elessim inctur? Mus eium a cusandi optas estrunt is ipsantur ad que cus, vene eria suntionsequi coratquas simpori busdae cum fugitatem arupta net abo. Xim quidust quatus experia quam, officienimet endunt ut volore nonsequam quam is et lis ratione moluptassus net dolorerio. Ut ma nihilis eumque doluption pa voluptatem faciligent officab incto et, qui nam cor aut

Source Sans Bold

28pt

Source Sans Regular 18pt

The full family is available for use across all materials:

Extra Light Italic Light Italic Regular Italic Semibold Italic Bold Italic Black Italic

Extra Light Light Regular Semibold Bold Black

Source Sans Regular 12pt

SYSTEM FONT – HELVETICA

When Source Sans is unavailable for use, the backup font is Helvetica . This font is widely available across the full spectrum of desktop and personal computers. All variations may be used as replacement for Source Sans.

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

6

Backgrounds Four core background graphics are available for use on print and digital materials. Each background is available in Dark Blue, Light Blue, Gold, and Gold (50%).

ALSO AVAILABLE IN:

ALSO AVAILABLE IN:

SEAL

DYNAMIC

ALSO AVAILABLE IN:

ALSO AVAILABLE IN:

WAVE

GEOMETRIC

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

7

Headers / Email The graphics below are header design examples for targeted emails and marketing eblasts.

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

8

App / Email Signature

APP

EMAIL SIGNATURE

General Version

Jane Smith Director of Communications

FBINAA FBI National Academy Associates, Inc.

P: 123-456-7890 E: jsmith@fbinaa.org W: www.FBINAA.org

Alternate Version (updated annually)

Jane Smith Director of Communications

FBINAA FBI National Academy Associates, Inc. P: 123-456-7890 | E: jsmith@fbinaa.org | W: www.FBINAA.org

Font: Source Sans Semibold / Italic / Regular Substitute Font: Helvetica Medium/Italic/Regular

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

9

Graduate & Member Seals / Use of the Seal

FBINAA GRADUATE & MEMBER SEALS

USE OF THE SEAL

BY CHAPTERS

For so long as the Chapter retains chapter status hereunder, the Chapter may use the Association’s name, NA Seal, and logo for the limited purpose of furthering the Association’s mission and may use the Association’s Section 501(c)(3) status as defined by the Internal Revenue Code of 1986, as amended, and as authorized by the FBI Director, dated June 16, 2014.

BY MEMBERS

The official Seal will be provided to Members, at no cost, for the purpose of member use on items and email signatures that are not for profit sale items.

BY ACADEMIC AND STRATEGIC PARTNERS

Academic and Strategic Partners of the FBINAA shall not use or facilitate the use of FBINAA’s name, Seal, or other proprietary mark or identification, without advance, specific, written approval of FBINAA.

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

10

Digital Banners Show your FBINAA Member credentials proudly. Sign in to download a digital badge to display in your email stamps or digital signatures.

SIGN IN

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

11

Stationary

LETTERHEAD

BUSINESS CARD

Front (inapplicable information can be omitted)

Back (all versions)

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

12

Social Media

USE WITH LIGHT BACKGROUND

FACEBOOK COVER IMAGE

USE WITH DARK BACKGROUND

PROFILE IMAGE

LINKEDIN COVER IMAGES

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

13

Retail Signage

FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

BRAND STANDARDS

14

©2024 FBI NATIONAL ACADEMY ASSOCIATES

KNOWLEDGE. COURAGE. INTEGRITY.

GB01-1123