2014 Best Practices Study
Analysis of Agencies with Revenues Over $25,000,000
Key Benchmarks
Revenues
Profile Revenues
(% by Source)
Average
+25% Profit
+25% Growth
Property & Casualty Commercial Commissions & Fees
Expenses
52.8%
59.1%
40.5%
Profitability
Bonds
3.5% 6.7% 1.9% 5.6%
4.2% 4.0% 1.2% 6.0%
2.7%
Employee Overview
Personal Commissions Value Added Services
11.1%
2.3% 6.4%
Producer Info
Contingent/Bonus
Service Staff Info
Total P&C
70.4%
74.6%
63.0%
Technology
Life & Health/Financial Group Medical Commissions & Fees All Other Group Commissions & Fees Individual L&H Commissions & Fees
19.4%
17.7%
21.7%
Insurance Carriers
5.9% 1.2% 1.7%
4.0% 1.4% 1.6%
8.6% 1.9% 2.7%
Appendix
Bonus/Overrides
Total L&H/Financial
28.2%
24.7%
35.0%
Investments
0.5% 0.8%
0.1% 0.6%
0.8% 1.3%
Miscellaneous
Gross Revenues
100.0%
100.0%
100.0%
Brokerage Commission Expense
2.4%
2.0%
3.1%
Net Revenues
97.6%
98.0%
96.9%
Revenue by Source (% of Gross Revenues)
Average
+25% Profit
+25% Growth
60.0%
50.0%
40.0%
30.0%
2014 Best Practices Study
20.0%
% Total Revenue
Agencies with Revenues Over $25,000,000
10.0%
0.0%
L&H Individual
L&H Bonus/ Overrides
Investments Miscellaneous
L&H All Other Group Comm & Fees
L&H Group Medical Comm & Fees
P&C Commercial
P&C Bonds Comm & Fees
P&C Personal
P&C VAS Fees
P&C Contingent/ Bonus
Comm & Fees
Comm & Fees
Comm & Fees
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