2014 Best Practices Study

Analysis of Agencies with Revenues Over $25,000,000

Key Benchmarks

Most Successful Producer Productivity

Profile

Revenues

Most Successful Producer Productivity

Commercial P&C

Group L&H

Expenses

Average Top 25% Average Top 25% Average Top 25%

$234,567 $403,117 $2,121,258 $3,192,698

$254,877 $479,736 $1,367,815 $1,906,993

Profitability

New Commissions Produced Annually

Employee Overview Producer Info

Total Commissions in Producer’s Book

$37,058 $84,173

$31,321 $60,274

Average Commissions per Account

Service Staff Info

Technology

*Insufficient Data

Insurance Carriers

How Most Successful Producers Spent Time

Appendix

Most Successful Commercial P&C Producer

Most Successful L&H Producer

Mgmt/Personnel/ Agency Admin. 11.1%

Mgmt/Personnel/ Agency Admin. 11.4%

Soliciting New Business 34.7%

Soliciting New Business 30.4%

Personal Training/

Personal Training/

Education/ Prof. Dev. 5.9%

Education/ Prof. Dev. 8.2%

Servicing Existing Accounts 46.1%

Servicing Existing Accounts 52.4%

Personal Lines Producers, someone whose main responsibility is to solicit and write new personal lines accounts and is not responsible for the day-to-day servicing of the business, can be very productive. On average the most successful Personal Lines Producer in this revenue category generated $53,458 per year in new personal lines commissions with an average commission per account of $965 . (Typically, the total commissions in the producer’s book are not tracked since they are not paid renewal commission. Most often, the producers receive a base salary plus new business commissions.)

2014 Best Practices Study

Agencies with Revenues Over $25,000,000

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