2014 Best Practices Study

Analysis of Agencies with Revenues Under $1,250,000

Key Benchmarks

Carriers

Profile

Revenues

Average +25% Profit +25% Growth

Carrier Representation Personal Lines P&C National

Expenses

Profitability

5.0 4.7 9.8

6.3 2.7 9.0

5.4 3.7 9.1

Employee Overview

Regional

Total

Producer Info

Commercial Lines P&C National

Service Staff Info

4.3 5.1

5.2 4.0

5.0 4.8

Regional

Technology Insurance Carriers

Total

9.4

9.2

9.8

Group L&H / Financial

Appendix

Total Life, Health, Disability, LTC, Retirement Products, and Other

5.3

3.3

4.8

Carrier Appointments

Average

+25% Profit

+25% Growth

% of Total Commission & Fee Revenue Derived from Direct Versus Indirect Appointments INDIRECT Carrier Appointments 15.7% 0.7%

17.1% 82.9%

DIRECT Carrier Appointments

80.8%

85.0%

Use of Carrier Service Centers

Average

+25% Profit

+25% Growth

Service Center Use Total Personal Lines Commission placed in Carrier Service Center Total Commercial Lines Commission placed in Carrier Service Center

65.9%

*

*

55.6%

*

*

2014 Best Practices Study

*Insufficient Data

Agencies with Revenues Under $1,250,000

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