2024 Best Practices Study
AGENCIES WITH REVENUES OF:
<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M
Commercial P&C Number of Validated Producers
0.5
0.9
2.1
4.1
6.8
20.6
% Male
77.5% 22.5%
74.5% 25.5%
92.0%
83.8% 16.2%
84.1% 15.9%
91.4%
% Female
8.0%
8.6%
Average New Commissions Average Book Serviced Average Compensation Avg. Comp. as % of Book
$19,966 $253,257 $88,570
$62,823 $370,456 $129,092
$67,488 $631,378 $218,913
$96,250 $733,832 $220,282
$131,624 $1,049,816 $280,562
$181,099 $1,405,957 $406,248
29.2%
34.7%
31.8%
30.8%
31.9%
31.1%
Top 25% Avg New Commissions Top 25% Average Book Serviced Personal P&C Number of Validated Producers
$25,872 $375,478
$64,516 $515,906
$70,862 $751,393
$120,515 $944,987
$160,124 $1,149,078
$234,091 $1,721,953
0.6
0.6
0.9
1.0
1.0
1.8
% Male
45.2% 54.8%
57.4% 42.6%
68.4% 31.6%
61.8% 38.2%
46.0% 54.0%
47.7% 52.3%
% Female
Average New Commissions Average Book Serviced Average Compensation Avg. Comp. as % of Book
$33,644 $216,212 $70,065
$46,845 $262,345 $96,531
$49,353 $252,211 $89,899
$79,835 $427,365 $141,167
$71,811 $470,631 $142,491
$98,494 $656,719 $189,359
37.1%
32.8%
32.7%
39.0%
38.0%
30.2%
Top 25% Avg New Commissions Top 25% Average Book Serviced Life/Health/Financial Number of Validated Producers
$58,902 $364,918
$71,688 $416,632
$41,368 $347,047
$76,400 $560,383
$83,260 $521,726
$160,415 $855,328
0.1
0.1
0.5
0.6
1.8
8.5
% Male
50.0% 50.0%
66.7% 33.3%
51.5% 48.5%
74.1% 25.9%
93.0%
74.2% 25.8%
% Female
7.0%
Average New Commissions Average Book Serviced Average Compensation Avg. Comp. as % of Book
$27,892 $126,799 $61,000
$96,682 $190,987 $109,088
$35,581 $169,036 $65,340
$77,023 $657,067 $184,832
$146,433 $1,063,875 $317,389
$179,051 $1,211,588 $361,625
40.6%
51.0%
47.2%
36.5%
35.7%
31.8%
Top 25% Avg New Commissions Top 25% Average Book Serviced Multi-line Number of Validated Producers
$32,338 $174,199
$135,950 $211,951
$49,475 $265,282
$85,773 $766,644
$217,761 $1,612,243
$226,637 $1,376,722
0.7
0.6
0.9
1.1
2.0
1.5
% Male
67.1% 32.9%
90.0% 10.0%
93.1%
90.3%
88.8% 11.2%
76.6% 23.4%
% Female
6.9%
9.7%
Average New Commissions Average Book Serviced Average Compensation Avg. Comp. as % of Book
$38,073 $192,872 $143,945
$40,859 $306,801 $148,427
$93,859 $733,164 $242,656
$71,669 $626,733 $230,068
$91,581
$129,350 $1,224,109 $325,389
$1,200,197 $271,948
36.7%
37.5%
34.8%
34.0%
34.6%
31.2%
Top 25% Avg New Commissions Top 25% Average Book Serviced
$42,000 $355,000
$64,399 $371,235
$94,291 $938,000
$89,225 $831,779
$114,137 $1,125,440
$125,204 $1,155,335
Weighted Average Producer Age
49.4
50.7
51.4
48.3
49.1
50.5
% Total Book by Producer Age: Up to age 35
7.4%
9.5%
8.6%
17.4% 30.1% 20.5% 32.0%
10.6% 31.2% 24.6% 33.6%
8.3%
Age 36-45 Age 46-55
28.1% 37.5% 26.9%
22.6% 27.3% 40.6%
29.5% 18.8% 43.2%
29.0% 26.5% 36.1%
Over age 55
Cross Category Comparison
65
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