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This guide should be used as a resource to manage the Metro Atlantic Athletic Conference brand and as a tool for each institution to use in its efforts to comply with league branding requirements. The league name and mark are registered trademarks of the Metro Atlantic Athletic Conference. This guide is provided to publicize and build a consistent brand strategy on each of our member institutions re- spective campuses. A strong recognizable brand will help enhance the Conference and its members’ recognition on a regional and national level. For more information, please consult the league web site - www.maacsports.com TABLE OF CONTENTS I. MAAC Primary Logo -Standards For Use II. MAAC Secondary Logo - Standards For Use III. MAAC School Logos - Standards For Use IV. Usage for Publications V. Logo Usage on Basketball Court VI. Branding on Uniforms VII. Co-branding with School Marks VIII. Sportsmanship Signage and Banners IX. MAAC Basketball Championship Logos X. Web Activation XI. Tournament and Championship Hosting XII. MAAC College Fair XIII. Branding at MAAC Championships XIV. Social Media XV. Marketing Collateral XVI. MAAC TV Broadcasts RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.