Test Publication

HD COMMERCIAL GUIDELINES

General File Specifications: Maximum Setup levels 7.5 IRE (SD) and ITU-R BT.79 compliant (HD) Maximum Luminance Levels 100 IRE (SD) and ITU-R BT.79 compliant (HD) Maximum chroma levels 120 IRE (SD) and ITU-R BT.79 compliant (HD)Aaver- age Digital audio levels Between –16 dBFS and –20 dBFS with high peaks be- tween -10 dBFS and -12 dBFS and a maximum of three peaks per second DG Layout Requirements: One Spot per file File structure Minimum 1 second of black / silence 5 seconds of slate SLATE MUST CONTAIN: -Ad code (ISCI/Ad-ID) -Spot title -Spot length -Closed captioning (if applicable) 2 seconds of black / silence Content – up to 120 seconds Minimum 1 second of black / silence File name must match the ISCI or Ad-ID (i.e. ABCD1234H would be the ISCI and ABCD1234H.mov would be the filename) HD TAPE Master Technical Specifications: Tape Formats must be submitted in one of the following: Panasonic HD D5 Sony HDCAM Sony HDCAM SR Tape Content must have continuous drop-frame LTC and VITC time code as specified in SMPTE12M. Audio format: audio shall be LPCM (SMPTE 302M) with a sample rate of 48kHz, locked to video. Bit depth shall be 16, 20, or 24 bits. All audio channels must be discrete without the use of Dolby Pro-Logic or Dolby E encoding. Audio channel assign- ments must use one of the following two formats: Stereo Only or Sur- round Sound 5.1. Video Format must be one of the following HD stan- dards: 720p, 1080i or 1080p Ch.5-6: L-R surround Ch.7-8: Lt-Rt stereo Apple Pro Res 422 HQ (.MOV) Video: Automatic bit rate 4:2:2 GOP structure not define 29.97i frames/sec. Top field first 1920x1080 (16:9 aspect ratio) Audio: LPCM Integer 2 channels (L-R), 48.00 kHz, normal quality, 24 bit ESPN Message Furnished Guidelines: All Conference/School Institutionals must have a “Fur- nished by” disclaimer. -Must be on the screen for at least 3 seconds and clearly readable. -Must occupy at least 29 scan lines for HD commercials. Ad-ID (ISCI) must have an H on the end to signify HD material. All new commercials must have their own unique file name ending in an H (example if MAAC2013H is updated it could become MAAC0509H. Suggestion is to have the date the spot is created be the four number digits before the H). May air creative that is not center-cut protected RAFT HD File Transfer Spot Required Settings: H.264 and Apple ProRes are accepted H.264 (.MOV) Video: 50 Mbps 4:2:2 GOP structure not defined 29.97i frames/sec. Field Dominance not applicable 1920x1080 (16:9 aspect ratio) Audio: LPCM Integer 2 channels (L-R), 48 kHz, 16 or 24 bit, OR 8 channels, 48 kHz, 16 or 24 bit Ch.1-2: L-R front Ch.3: Center Ch.4: LFE

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.