Business Growth Programme (BGP) Brochure

Programme content

The BGP is a modular programme built around a core process whereby you develop a growth strategy for your business and a plan to implement that strategy, using a simple, yet rigorous structure.

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Making it happen

Some of the topics covered are:

Where are we now?

Where are we going?

How do we get there?

• Leadership and purpose, • Competitive strategy, • Economic outlook, • Financial position, • Management team capability, • Business process improvement, • Customer profit analysis, • Value propositions, • Marketing channels.

• Understanding

• Tax management, • Business planning, • Measuring success, • Planning your cash, • Recruitment, • Sales management, • Employee engagement, • Innovation portfolio management.

strategic assets, • Digital marketing, • Defining personal destination, • HR, • Vision and values for the business, • Organisational design, • Sustainability.

www.cranfield.ac.uk/som/bgp

+44(0)1234 754500

execdev@cranfield.ac.uk

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