Business Growth Programme (BGP) Brochure

Programme content

Where are we now?

In order to grow your business, you need to be very clear where you are today. You’ll work through all the disciplines of business to ensure that your business is fit for growth and minimise risk. These include: • Strategy - understand your market niche, your competitiveness, your capabilities and where and how to grow. • Leadership - assess leadership styles and highlight strengths to benefit the organisation. • Operations - review existing processes, systems and technology to help optimise the business to deliver as you scale in the face of rapid automation and AI changes. • Team - review your existing team as individual roles as well as team dynamics and culture. • Finance - understand the business models you have and the financial consequences ready for growth. • Sales and marketing - optimise these functions to ensure a scalable engine for growth and revenue.

Where are we going?

Having gained clarity about the current state of your business and identified opportunities for profitable growth, you’ll look at future aspirations and where you want to take your business. You’ll explore: • Personal ambition for your business, life balance and beyond your business., • The ambition for your business and what you want to achieve in the world, • The culture and values of your business, • What the financial impact could be on your business growth and potential investment implications, • How to organise your future organisation structure in order to support your growth.

How do we get there?

You’ll explore how your business achieves the vision you are creating for it. We cover critical areas including: • B usiness planning, • Measuring and monitoring success, • Recruiting into growth, • Sales management, • Getting your team onboard, • Setting yourself up for success.

www.cranfield.ac.uk/som/bgp

+44(0)1234 754500

execdev@cranfield.ac.uk

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