News Scrapbook 1975-1977

MIKE

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plus ROSIE & THE SCREAMERS Friday, April 22. 8 00 pm USO Camino The ter Tickets vadable at USO, SDSU. UCSD General Admission $3.50 Sudents $2.50

Statl Photo bv Tonv Oa-..Jbek

5 HONORED BY CONFERENCE OF CHRISTIANS AND JEWS I Honored at_ •auonal Conference of Chnstlans Phtlllps, Mayor WIison, Gordon C LU!'f' Dr

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Author E. Hughes, Dr Gerald Kobernick.

and Jews dinne1 "ere, lert, Rev Theodore

Women's Crusade ~1 Leaders Call For P·kt Economic Action

/~ja~ 17 *CJ Econ·omi, crusaders boost women's role 0 ~::::~ that weal ~~

Women Will Kick Off On $ Crusade The Women' 'ru ade

Seminar arranged at USD for women

havf' honed those skills and have developi.>d a knowledge of products and demands within the market plare that in many areas surpasses the knowledge of men. "Among women," she said, "there is immense potential for leadership. The question is how to convert that potential to action. The qualities necessary for leadership arc educa- tion, cultural sophistication and so- cial acceptability. 'Education here means more than degrees. !t means hard skills. It sounds trite to say that a woman must be better than a man to be cho:sen for a leadership post. But currently that's true. She must be obviou~ly bettPr in the practical ap- plication of her hard, technical skills. Awoman must be more than w<'ll educated. She must be purpose- fully educated, able to perform spe- cific jobs - well. "Cultural sophistication, we lack both as individuals and as a group. Especially in the business environ- ment. "Women tend to feel that so long as they, as individuals, know what •they can do and are doing a job well, that's enough. It's not enough. In order to advance, a person must be visibly better and perceived by oth- ers as best. This is where women need what I call 'assertive bestness.' That's an attitude that's important for those who want to be leaders. It is not an attitude of aggression or abrasiveness. It's a matter of know• ing when you're best - and making that bestness visible. "As for social acceptability, we've got that. It's been legislated. Busi· ness is becoming predisposed toward women. Now is probably the best time to be a woman. We are 51% of the population and own 700,.6 of the wealth. And we make most of the consumer decisions. "We have strength. But as yet it's fragmented strength. Fifty-one per rent, divided by three or any other figure is no longer a majority. Own- ing the wealth, but not controlling it, does not constitute economic strength. "We need a point of unity. We have the skills and ability. We need now to take action as employes, by taking an 'I-can-do-it' attitude; as consumers, by exercising our dollar votes in where and how we spend

By DARLA WELLES Women may be one of the most valuable and most tgnol't'd resources In combating problems In the econo- my - both as crusaders agamst mismanagement and as partici- pants. That was a central theme through- out )e!>terday's meeting of the women's Crusade for a Common Sense Economy at thr Town and Country Convention Center. It was there amid all the economic terminology - the references to Kevnesian and Malthusian econom- ics: the discussions of gross national product and deficit spending. The meeting, billed by crusade leaders as educational, was also a vehicle for I suing a challenge to women to acknowledge thf'Jr sub- i,1anlial involvement in economic matters and to expand and direct that involvement toward a common goal. Ellen Cook, one of three panelists from the facultv of the University of San Diego School of Business Administration, addressed her re• marks directly to the praclical appli- cation of woman power m solving problems in the economy. Cook, a Ph.D. candidate and pro- fessor of accounting and manage- ment, took note of the growing num- ber of women developing technical skills and entering nontraditional job fields. But those achievements, she said, are not culturally reinforced. Then she called upon her listeners to consider those skills which have been traditionally taught to women for their roles as wives and mothers. Those same skills, she said, suit women for active involvement in the business community Those mclude - Administrative skills. Women run households, they know how to get things done. - Interpersonal skills. Women are culturally encouraged toward smooth social interchanges. - Creative skills. These are total- ly aside from the arts and have more to do with a woman's ability to seek new solutions to new problems. - Learning skills and adaptabili· ty. Women have trad1t1onally been expected to adapt to new situations and learn the skills necessary to cope with them. As homemakers, she said, women

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Common E onomy i planning n !ducation I eminar April 19 to kick o{( its lo,:al member hip dri\e, Th national roup was forml·d hy prominent busine women who decided women hould take a stand on key c onom1 i ,ue . · In San Dwgo, H !en K. Copley, ch111rmun nnd chief executive ofhccr of th Copley Pre . i leading the cru ade. Mr . C plcy donated ad pac for a cru ade poll la t Novemher A coupon asking for m· lcr~ted women chieved about 700 r pon c • ccordmg to nra Finn, chatrwoman of th April 19 cmmar at USO. The group set a goal of $1.7 million for the first year. but so far ahout 33.000 ha· been collected. ActivitiPs planned include a national peakPrs bureau, an economic survey. economic conferences for women and asking lor ·upport lrom political leaders. A panel of business instructors from USD's School of Bu ines. Ad- ministration will attend the April 19 luncheon ess1on al the school to answer questions . Rep. Jack Kemp, R-N.Y., will hf- the luncheon speaker. The crusade calls itself non- partisan and apolitical and is depending on women who manage the household for its greatest support' according to Ms. Finn. en

Wom n 1oins Knoepp staff )

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OLLBACK CALLED ALTERNATIVE TO REBATE 1-14.11 Kemp Says Income Tax Cut Gaining Support

See CRUSADE, A-23

Besides lhe personal income tax, Kemp's bill would reduce corporate mcome taxes by 5 per cent, and would raise from $50,000 to $100,000 lhe exemption on the surtax for small businesses. The bill "generally speaking is a reduction in tax rates on personal and business income as a means of stimulating the productive sector of the economy," Kemp said. "President Carter said he would veto a pennanent tax rate reduction on the premise that il would shrink the tax base of the country - in other words that we would not have enough money to finance programs that he thought were necessary so that we could balance the budget. In other words (Mr. Carter believes) it would be fiscally irresponsible to cul the tax rate at a time when we're already running a deficit," said Kemp. But "I want to make the point that unless we reduce the tax ~ates across. the board we're going to so discourage productive investment 111 productive enterprises that it's going to shrink the tax base. Lower Taxes, More Revenue? "I'm saymg if you reduce the tax rates it can lead to an increase in tax revenues . . . " Kemp said. Asked what guarantee there was that business would use the tax rate reducti_on to create jobs, Kemp replied: "If they pocket it, they will lose money. To pocket money today is to see it eaten up with inflation at the rate of 5 to 6 per cent. (Continued on 8·5, CGI. 5)

By DO AI.D II, HARRISO,. Slaff Writ • TIM - Dle9o Unloll

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directors of the newly incor- • porated Crosley Group of in- dependent distributors. Two day-long seminars are planned this week at the San Diego Hilton by San Diego State University. Ac- counting professor Robert A. Meler will conduct a pro- gram entitled "Financial Accounting for Non-Finan- cial Executives" beginning at 9 a.m. Thursday. Robert L. Benjamin, speech communication pro- fessor, and Lynn H. Peters, management professor, will be leaders of the seminar entitled "First Line Supervi- sors" that will begin at 9, a.m. Friday

FINANCIAL NEWS

Jack Kemp .. speaks today

REBATE ALTERNATIVE

~Y ..l-11 Justice Mo k To Talk At USO A lecture, till d The New StatC'S' Rights, by California Supreme Court Justice Stan- ley Mosk, ls sch duled at 3 p.m April 14 m Salomon Lecture Hall on the Urlver- SJty of San Diego campus. fosk, holder of an honor• ary law degree from USO, is the author of the court's Bakke v. Board of Regents op1mon which declared mi- nor ly adml Ion standards on I nlvers1ty of Cal1forn1a campuses unron~tilutional.

ax Cut

Kemp Supper s

Kearny Ace Set To Attend USO Bob Bartholome", an All· Count) basketball player out of Kearny High, yesterday earned out an Intention ex- pre d nearly a week earl!• er and announced he would nll nd LSD next fall. The 6-6, 210-pound Bartho- lomew averaged 20 points and 13 rebounds per game last year In sparklng Kearny to the sem I finals of the coun- ty playoffs and to an eventu• al third-place f1111 ·h

Frank D. Nielsen, fonner manager of the Bank of America's South Oceanside branch, has been appointed an assistant vice president American westgate's Rivi- and credit administrator at era Room. the bank's San Diego-East•

research officer of Security Pacific National Bank, will speak on "The International Trade Data Bank" at noon Wednesday in the University Club's Varsity Room during the meeting of the World Trade Association of San Diego. Attorney Josiah L. !\Jeeper · will discuss the legal aspects of business communication at the meeting of the San Diego chapter of the Interna- tional Association of Busi- ness Communicators begin- ning at 6 p.m. Tuesday in the Imperial House Restaurant. The Women's Crusade for a Common Sense Economy will hold a seminar and luncheon beginning at 10 a.m. Tuesday in the Town and Country Hotel's Golden West Room. The program, cosponsored by the Universi· ty of San Diego School of Business Administration, will feature a panel from the Tony Frank will talk about school and Rep. Jack Kemp, United Financial Corp. of R-N Y. 1be Planning Executives Institute will conduct a workshop on current trends in strategic planning from 4 p.m. to 9 p.m. Thursday in the Atlantis Restaurant.

California operations at the San Diego Stock and Bond Club mealing beginning at 12 45 p.m. today in the Little

Donald Osgood of Mer- chandising Distributors has been elected to the board of