WIRED 30

Read and understand the flyers and contact the customers that you think can take advantage of the Performance exhaust offer. Also make sure your BDM is armed with the literature: • Any specialist garages (e.g. VAG/BMW/Porsche etc.) • Exhaust centres that could have the opportunity of upselling performance options • Performance customers – e.g. Tuning garages, Wheel and tyre centres • All Prestige garages Speak to garages, and make them aware that the customer does not have to be a ‘performance driver’ to enjoy having a performance exhaust. They will benefit from a sportier sound, improved looks and engine performance as well as the piece of mind of a lifetime guarantee on certain brands. Most hot hatch and prestige car owners that require or choose to pay out for a new exhaust will love the opportunity to upgrade. It can also be a cost effective solution for ‘dealer only’ or expensive standard aftermarket exhausts. All these are a great opportunities for ECP customers to increase their profit from performance exhaust. So if your performance customers need great shiny POS for their shop or waiting room, please contact your exhaust FBT.

Another new publication that has landed in branch is the new flyer on Performance Exhaust. Euro Car Parts offer an outstanding range of Performance Exhaust Systems, Downpipes and Sports CATs in stock from market leading brands such as COBRA, HKS, MILLTEK and SCORPION . We can also supply on an order in basis popular brands such as JETEX, PIPER, REMUS, POWERFLOW and IPE. Recently we have produced a couple of pieces of marketing literature to support our performance exhaust range.