Brandig and Intellectual Property
Intellectual Property and Branding
Building Brands
Brand Equity
• Reputational value
• Image value
• Consumers and customers must
‘buy into’ these values
Made with FlippingBook
Intellectual Property and Branding
Building Brands
Brand Equity
• Reputational value
• Image value
• Consumers and customers must
‘buy into’ these values
Made with FlippingBook