2020 Best Practices Study

$169.3

$144.9

$119.8

$119.2

$116.9

$104.2

$86.3

$81.6

$81.3

$79.0

$78.7

$69.7

< $1.25M

$1.25M-$2.5M $2.5M-$5.0M $5.0M-$10.0M $10.0M-$25.0M

> $25.0M

Average Top Quartile

AGENCIES WITH REVENUES OF:

<$1.25M $1.25-$2.5M $2.5-$5M $5-$10M $10-$25M >$25M

HUMAN RESOURCES % Agencies w/ HR Employees For those with HR Employees: Number of HR Employees HR Payroll as % of Net Rev

25.9%

36.7%

46.3%

83.7%

80.6%

90.9%

0.3

0.4

0.5

0.6

1.1

3.5

1.9%

1.2%

1.0%

0.7%

0.6%

0.6%

ACCOUNTING % Agencies w/ Accounting Employees For those with Accounting Employees: Number of Accounting Employees Accounting Payroll as % of Net Rev MARKETING % Agencies w/ Marketing Employees For those with Marketing Employees: Number of Marketing Employees Marketing Payroll as % of Net Rev

55.6%

76.7%

92.7%

100.0%

91.7%

97.7%

0.5

0.7

1.0

1.7

3.3

8.2

3.0%

1.8%

1.7%

1.5%

1.5%

1.1%

37.0%

33.3%

43.9%

65.1%

75.0%

79.5%

0.5

1.2

2.1

1.4

2.9

6.5

2.4%

2.7%

2.7%

1.3%

1.3%

0.9%

 66