2024-2025 PEILCC Marketing Guide

Social Reference Pricing (SRP)

LIMITED TIME OFFER / BUNDLE PROGRAM - RTD & CIDER (PRICE BANDING) UNITS PER PACK MLs SOCIAL REFERENCE PRICING (SRP) ECONOMY MAINSTREAM MIN MAX MIN MAX UNIT SIZE

PRICE PER LITRE

3.29 3.79 3.79 4.69 4.69 4.69 7.19 9.79

And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over And Over

270 330 341 458 473 500 750 330 341 355 400 355 341 355 355

2.89 3.29 3.29 3.99 3.99 3.99 6.19 8.29

10.70 9.97 9.65 8.71 8.44 7.98 8.25 8.29 8.12 8.86 9.01 8.65 8.49 8.45 7.82 7.51 7.39

1 1 1 1 1 1 1 1 1 4 4 4 4 6

270 330 341 458 473 500 750

1,000 4,000

1,000 4,000 1,320 1,364 1,420 1,600 2,130 4,092 4,260 8,520

34.49 13.29 13.79 13.79 15.29 19.49 36.49 36.49 67.99

32.49 11.69 12.29 12.29 13.59 17.99 31.99 31.99 62.99

12 12 24

2024-2025 PEI Liquor Marketing Guide | 15