2024-2025 PEILCC Marketing Guide

Retail Display Programs

IMPULSE AT CASH

IMPULSE AT CASH

Large Format (Cost per SKU)

Small Format (Cost per SKU)

Display your products at cash at our PEI Liquor corporate retail stores.

Period

Eligible Products: • Small Format - 200ml, 250ml and 375ml formats • Large Format - 750ml or greater

1 2 3 4 5 6 7 8 9

$420 $495 $575 $575 $495 $475 $575 $365 $420

$800 $940

$1,100 $1,100 $940 $900 $1,100

Locations: • Small Format - All PEI Liquor corporate retail stores (18)

• Large Format - Oak Tree, West Royalty, Stratford, Montague, Waterfront, Granville, Kensington, Tignish, Borden, Souris, O’Leary, Alberton, Rustico (13)

$700 $800

One space available per program period.

LARGE FORMAT IMPULSE AT CASH

SMALL FORMAT IMPULSE AT CASH

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