Magazine Jul-Aug 2018

Evolution of The American Club Logo In June 2015, Members of The American Club approved a motion to undertake a $65 million redevelopment project, underpinned by the vision to evolve The Club with our Members’ lives within the progressive landscape of Singapore.

With this milestone transformation, the birth of new outlet concepts and a revitalized direction for The Club, we are excited to announce that our Club logo will also be undergoing its own refresh.

Take a look at the evolution of our logo over the decades!

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1980 s

1980 s – 1990 s

1998 – Present

Why a Change? Much has changed in the last 20 years, and our new logo will better reflect where we are today and what we strive to achieve. At the same time, we’ve retained the eagle motif to stay true to the core American identity of our community.

There’s also more to it than a mere logo change – we have a range of exciting updates and activities planned in the coming months. Stay tuned to our next issue, where we unveil our new eagle!

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JUL / AUG 2018 THE AMERICAN CLUB