Strategic Execution: Defining Value - Delivering Performance Brochure

Strategy Execution: Defining Value – Delivering Performance

Cranfield’s unique Strategy Execution - Defining Value – Delivering Performance will give you the tools you need to implement your strategy and deliver better performance for your organisation. Approach Through the application of success mapping you will learn how to clarify objectives and gain commitment to action. Using our performance review tools you will learn how to manage the process of capturing feedback, prioritising action and challenging your strategy. This will enable you to manage with measures and direct the future of your organisation. Who is the programme for? This programme is for directors and managers who are responsible for implementing strategy and for those who are responsible for organisational performance management. It is also suitable for project sponsors and leaders and those senior line managers looking to improve their expertise in performance management.

To book contact: Cranfield Executive Development team Tel: +44 (0)1234 754500 Email: execdev@cranfield.ac.uk

For more information visit: www.cranfield.ac.uk/som/se

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Programme fees All our executive programme fees include tuition, course materials and accommodation (where applicable). For Cranfield Alumni we offer a 25% discount on the course fee. If both the Strategy Execution programmes are booked together on consecutive dates there is also a special price offered. Please ask at the time of booking.

Strategy Execution: Defining Value – Delivering Performance • Focusses on the implementation of a strategy to deliver better performance. • Enables the design of appropriate KPIs and explains how they can be used effectively to manage performance. • The performance review tools will help you to manage the process of capturing feedback, prioritising action and challenging your strategy.

Duration: Three days residential

What you will gain from this programme:

Programme structure Day one • Challenges in executing strategies. • Strategy maps and balanced scorecards. • The performance prism and the process of success mapping. • Customer value propositions. • Activities and exercises. Day two • Designing appropriate performance measures. • The art and science of setting targets. • Insights from measurement and survey data. • Mapping strategic initiatives. • Activities and exercises. Day three • Data visualisation. • Managing the performance review process. • Using information strategically.

• The ability to create a simple map to communicate strategic direction. • A realistic view of what balanced scorecards can and cannot deliver. • Practical understanding of the strengths and pitfalls of using KPIs. • An understanding of the power of performance measurement in guiding strategy execution. • A process for clarifying and communicating strategy together with the practices to help you implement and manage performance.

• Challenging strategies. • Activities and exercises.

Please see www.cranfield.ac.uk/som/se for dates and fees.

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Programme team

Professor Mike Bourne Professor of Business Performance Management

Mike has spent over twenty years supporting senior management teams through the process of clarifying and executing their strategy, using a multi-stakeholder approach. Mike’s years in business spanned the valve, paper and board, building materials, machine tool and airline catering industries. He held a number of positions, including directorships in subsidiary companies. Mike is a Chartered Management Accountant and a Chartered Engineer and gained his PhD from the Univeristy of Cambridge, researching the design and implementation of balanced performance measurement systems. Dr Andrey Pavlov Senior Lecturer, Business Performance Management, Action, Execution and Implementation Andrey’s work lies at the intersection of Performance Management and Strategic Change. He is interested in understanding the phenomenon of organisational performance and in developing alternatives to hierarchical, control-driven approaches to managing performance and leading strategic change.

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The Cranfield learning environment

Our Executive Programmes are held at the Cranfield Management Development Centre.

Taking care of your every need We understand that development doesn’t only happen in the lecture room. That is why the Cranfield Management Development Centre provides inviting lounge areas where you can network with your colleagues, restaurants that allow conversation to flow easily as you enjoy the excellent cuisine, and fitness facilities, including a swimming pool, sauna and exercise room, to relax and invigorate you at the end of the day. A home from home After a hard day’s learning, lie back and relax in one of the 186 modern en-suite bedrooms, all of which are designed to make you feel at home. The amenities include free Wi-Fi, Freeview television, a great working area with appropriate light and desk space and a music centre to help you unwind.

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Whatever your needs, we’ll design the solution.

Our business development team are waiting to talk to you. T: +44 (0)1234 754500 E: execdev@cranfield.ac.uk https://www.cranfield.ac.uk/som/executive-development

The solution described in this document is provide by Cranfield Management Development Ltd, a wholly owned subsidiary of Cranfield University.

Every effort is made to ensure that the information in this leaflet is correct at the time it is printed. Please check www.cranfield.ac.uk/som/executive for the latest details.

Terms and conditions can be found at www.cranfield.ac.uk/som/executivetc

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Version 3. Fwbruary 2021..