The Edit - Retailer User Manual

Signage Strategy: We believe this strategy aligns with assets your brand may already have.

Attract: Graphics should

Engage: Graphics should tell your story in a short simple quickly digestible way. Imagine this as your look book or instagram page/story.

Connect: Once the customer has the product in hand, what information do you communicate to that customer? Product benefits, material call outs and key features need to be communicated via sales associates. Your PDP is a good source for this.

grab the attention of passing customers. Strong visual with brand logo and short brand statement are the most powerful to grab attention. Your homepage is a great example of this.

12 THE EDIT @ ROOSEVELT FIELD