The Edit - Retailer User Manual

First page Table of contents Next page Last page

Introduction	2
Section 1 - Marketing	9
Signage	10
On-Mall Signage	13
Britewall 9	14
Britewall 13	15
Britewall 18	16
Digital Ad Panels	17
Digital Board	18
Elevator Doors	19
Standees	20
In-Store Signage	21
1x3 Digital Column	22
Left Facade Digital Column	23
Right Facade Digital Column	24
Store Front Vinyl Column Wraps	25
Common Area Vinyl Column Wraps	26
Store Front Bulkhead Signage	27
In-Store Digital Signage	28
Custom Interior Signage	29
In-Store Product/Pricing Signage	30
Online Marketing	31
Website	32
Facebook	34
Twitter	35
Instagram	36
Opening Email	38
Opening Press Release	39
Activations	40
Section 2 - Brand Overview Questionnaire	42
Brand Overview	43
Product Overview	49
Section 3 - In-Store Planning Fixture Overview	53
Wall Bay Fixtures	55
Floor Fixtures	71
Additional Fixtures	87
Floor Fixtures With Branding	92
Wall Bay Programs	96
Floor Plan Programs	99
Props & Merchandising	103
Storage	106
Section 4 - Systems Overview	108
Point of Sale	110
Traffic Counter	111
Staffing Schedule	112
Returns	113
Section 5 - Reporting	114
Weekly Dashboard Report Template	115

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