The Edit - Retailer User Manual

Public Relations OpeningPress Release

—— Boilerplate copy from brand —— Provide quote from the brand —— Description of products in the space —— Any store experience that will live in the space —— Brand logo as a jpg file —— Product image as a jpg file —— Email to ngilbert@simon.com —— Provided contact for any additional PR teams that might be included outside of the edit @ Roosevelt Field plan —— Should be sent to ngilbert@simon.com 6 weeks prior to opening

39 THE EDIT @ ROOSEVELT FIELD