The Edit - Retailer User Manual

What’s Included

9 MARKETING — — A guide on assets needed in order to

53 IN-STORE PLANNING FIXTURE OVERVIEW — — Parts and fixtures included within the space. — — Floorplans and elevations showcasing how these fixtures can be used throughout the store. — — Examples of past executed set ups. 108 SYSTEMS OVERVIEW — — Overview of tools to keep the shop running efficiently and give brands a viewpoint into the day-to-day performance of the store. 114 REPORTING — — Report template to measure the brand’s performance at the edit @ Roosevelt Field giving brands a view into the KPIs that will be shared.

communicate who you are, what your brand stands for and to let customers know you’re available at the edit @ Roosevelt Field. — — Assets for the edit @ Roosevelt Field webpage, on-mall and in-store signage. — — Case studies and strategy ideas on the type of visuals that work best within each area of the property. — — Templates for digital and physical signage and timeline for asset delivery. 42 BRAND OVERVIEW QUESTIONNAIRE — — Direction on what information to provide the edit @ Roosevelt Field store team to be used in the brand overview manual to communicate to customers the uniqueness of your brand and its products.

3 THE EDIT @ ROOSEVELT FIELD