The Edit - Retailer User Manual

Brand Overview Questionnaire

High level suggestions that lead to the most successful brand experience for both the brand, the staff and the customer:

—— Brands are encouraged to add rotational shifts of corporate staff members. This gives the brands a first-hand look at how customers use the space, interact with the product and engage with the staff.

—— Staffing guides are living and breathing, brands are encouraged to test and try new principles and practices within the edit @ Roosevelt Field.

44 THE EDIT @ ROOSEVELT FIELD