The Edit - Retailer User Manual

Key Deliverable Due Dates Prior to Opening

6 Weeks —— Press release sent for approval (page 39) —— Provide list of stakeholders and contact information —— Jpg of logo and store description sent to ngilbert@simon.com 28 Days —— Provide inventory count to the edit @ Roosevelt Field Manager —— Print assets due to ngilbert@simon.com (pages 14-16; 19-20) 21 Days —— Digital marketing assets sent to ngilbert@ simon.com (pages 17-18; 22-24) —— Grand opening plan completed —— Floorplan and fixture direction completed (pages 53-102) —— Sign up for Happy Returns account (page 113) —— Finalize all inventory prior to shipment

14 Days —— Opening announcement email art completed (page 38) —— Start product upload into POS system (page 109) ——Request account set up for in store systems / platforms (page 110) ——Product to be onsite 7 Days —— Brand overview and training guide completed (pages 42-52) —— Brand to provide product training

5 THE EDIT @ ROOSEVELT FIELD