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L I
P P I
N C O T T
F O R
L I
F E
B
IOMECHANICAL
B
ASIS OF
H
UMAN
M
OVEMENT
, 4
E
(continued)
S
ELLING
S
TRATEGIES
3
The target market for this book is biomechanics taught at the senior undergraduate or lower level
graduate market. Reps should particularly target those schools with stronger students, and schools
that have a Master’s Program.
3
Showcase the problem generator as a way to open the conversation- this meets a major painpoint in
the market.
3
Secure your rolls! This is a hugely important book for us and it is imperative to secure your rolls.
D
ISCOVERY
Q
UESTIONS
3
How would you describe the rigor level of your course? Our title is one of the most detailed,
comprehensive, and rigorous texts, so this will fit into higher level courses well.
3
Do you cover any functional anatomy in this course? Do you want your students to have to buy a
separate book in functional anatomy? We have functional anatomy coverage unlike our
competition.
C
OMPETITION
Hall:
Basic Biomechanics, 7e
, 2/2014, MGH 978-0073522760
• INDIRECT competition- Hamill as at a much higher level and so these appeal to different courses
• Good integration of qualitative and quantitative examples
McGinnis:
Biomechanics of Sports and Exercise, 3e
, 3/2103, Human Kinetics, 978-0736079662
• INDIRECT competition- Hamill as at a much higher level and so these appeal to different courses