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L I
P P I
N C O T T
F O R
L I
F E
E
XERCISE
P
HYSIOLOGY
: I
NTEGRATING
T
HEORY AND
P
RACTICE
, 2
E
(continued)
S
ELLING
S
TRATEGIES
3
This is a core course in every program, and we have multiple offerings. Thus, we should
own this course. Moving towards a curriculum-level sale here, this is a crucial hole to fill
in for any program where we do not already own the business.
D
ISCOVERY
Q
UESTIONS
3
Do your students struggle with understanding Exercise Physiology, and/or carrying that
understanding into subsquent courses?
• Though aimed at an introductory level course, this book is rich with features aimed at
increasing student engagement, including animations, video clips, real world examples,
and electronic flashcards. Combined, these can help your students better engage with
AND retain the content they are learning.
3
Do you struggle to relate the concepts you're teaching to their practical application
(which today's students crave for true understanding)?
• This text uses practical examples throughout so students can relate directly to the
concepts that are being presented, and uses research to give students a way of
understanding exercise science and prescription. Using practical examples from areas
of the field like personal training, strength & conditioning, athletic training, wellness
education, fitness instruction, and exercise tech, this approach allows students to
cross-reference, for example, physiologic information or exercise training adaptations
or technology with examples of how the material would be seen/approached in a real-
world setting. The fun and practical applications are integrated into the text and are
given as the motivation for learning exercise physiology concepts (they encourage
critical thinking rather than memorization).
C
OMPETITION
Powers,
Exercise Physiology: Theory and Application to Fitness and Performance, 7e
,
McGraw, 2011
• Not as applied as Kraemer
• Well know and respected in the market
Wilmore,
Physiology of Sport and ExerciseWithWeb StudyGuide, 5e
, Human Kinetics, 2011
• Top title with lots of respect and loyal users
• Lower level with less emphasis on rigor and students support