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L I
P P I
N C O T T
F O R
L I
F E
M
ANUAL
T
HERAPY FOR THE
L
OW
B
ACK AND
P
ELVIS
: A C
LINICAL
O
RTHOPEDIC
A
PPROACH
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
The course can be called: Deep Tissue Massage, Orthopedic Massage, or Modalitites.
3
There is also tremendous opportunity for schools to build continuing education
courses around this titles
3
KNOW: This straightforward, procedures-oriented book empowers students to
develop the clinical orthopedic skills they need to confidently and effectively manage
pain and conditions in the lower back and pelvis.
3
SHOW: Practical online resources:
• Bonus Chapter: Self-Care for the Client and Therapist
• Chapter Review Questions and Answers
• Answers to Case Study “Think It Through” questions
• Video Clips of Selected Techniques
• Complete Image Bank with photos, illustrations & tables
U
PSELL
3
Focus on a curriculum sale where appropriate, this book can be packaged with any
title in the massage list.
D
ISCOVERY
Q
UESTIONS
3
How is Orthopedic Massage taught in the program?
3
Do you teach Modalities? What Modalities do you cover?
3
Where do you teach Deep Tissue Massage?
3
Do you teach continuing education courses? If yes, J15what are they?
C
OMPETITION
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