2015 Winter Sales Meeting Materials

34 / 600

L I P P I N C O T T F O R L I F E
Be Part of the Transformation.
NEUROSCIENCE: EXPLORING THE BRAIN,
FOURTH E DITION
Mark F. Bear; Michael A. Paradiso; Barry F. Connors
978-0-7817-7817-6 / March, 2015
Engage your students in the excitement of the dynamic, rapidly changing
field of neuroscience with Neuroscience: Exploring the Brain, 4e.
Acclaimed for its clear, friendly style, excellent illustrations, leading author
team, and compelling theme of exploration, this market-leading text takes
a fresh, contemporary approach to the study of neuroscience and the
biological basis of behavrior. The authors’ passion for the dynamic field of
neuroscience and their skill as classroom professors is evident on every
page, engaging students and helping them master the material.
The new Fourth Edition has been fully updated to reflect the latest research
and advances in the field and is now even more student-friendly, featuring
striking new illustrations, additional animations, and a full suite of ancillary
resources designed to make instructors more efficient and students more
successful.
New and Unique Features:
Substantial content updates and expansions bring this new edition up
to date with the latest research and findings in the field. New material
includes introductions to genetic engineering, optogenetics,
connectomics, deep brain stimulation, molecular medicine, and
neuroeconomics.
More than 20 New Path of Discovery Boxes from leading neuroscience
researchers, including Nobel Laureates Mario Capecchi, Robert
Lefkowitz, Eric Kandel, and May-Britt Moser and Edvard I. Moser.
New and updated illustrations add to the student-centered approach.
New animations accompanying the text make key topics more easily
understood.
A neuroanatomy atlas insert (Appendix to Chapter 7) provides large
images that highlight the anatomy of the brain, along with a self-quiz
that gives students an opportunity to check their understanding.
“Of Special Interest” boxes provide interesting facts and topics that
connect theory with real-life neuroscience applications.
“Brain food” boxes provide additional information on key topics.
For more information please visit thePoint.lww.com!
Student Resources:
Student Quiz Bank allows students to assess their
mastery of key concepts.
Acland videos offer compelling dissection video clips of
real human anatomical
Animations bring concepts to life and enhance student
comprehension.
Answers to review questions reinforce main ideas
from the text.
Labeling exercises help students master key
anatomical features.
A full Glossary provides definitions for key terms and
phrases.
Instructor Resources:
Path of Discovery Boxes from all editions, including
almost 25 new contributions, are available to bring
lectures and the science to life.
A complete image bank enhances lecture and exam
preparation.
Lecture outlines speed the lecture preparation process.
Student Assignments and Activities engage students
and help them master the material.
PowerPoint Presentations make it easy for you to
integrate the textbook with your students’ classroom
experience, via either handouts or slide shows.
A robust test generator helps you put together tests
that assess your students’ understanding of the
material.