2015 Winter Sales Meeting Materials

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L I P P I N C O T T F O R L I F E
NEUROSCIENCE: EXPLORING THE BRAIN , FOURTH E DITION (CONTINUED)
SELLING STRATEGIES
Start with rolls! All contact information for past/present adopters is updated in SLX so
make sure you’re touching all of the appropriate rolls.
Showcase the Paths of Discovery boxes, as these are a big part of the story
Utilize the video to get your foot in the door remotely.
DISCOVERY QUESTIONS
Have student needs/behaviors changed in your course? How does your current text keep
students engaged? The exploration theme of Bear aims to better engage students.
What is your focus - biological, psychological, or both? In particular, Bear works well for
a biological or mixed approach.
What resources do you currently use in your classroom? The ancillary package for Bear is
above and beyond what many instructors in this course may be used to.
COMPETITION
Purves: Neuroscience, 5e, 773 pages, 603 illustrations, 2011, Sinauer Associates, $139.00
• This text is intended primarily for medical and premed students taking undergraduate
neuroscience courses, as well as graduate students and medical students. Purves has
more detail at the molecular level than Bear. This text also emphasizes the structure
of the nervous system, the correlation of structure and function, and the principles
particularly pertinent to the practice of medicine.
Kandel: Principles of Neural Science, 5e , McGraw Hill 10/12
• This text is for introductory courses in the biology of behavior. It emphasizes the
interrelationship of neurobiology and cognitive science to discuss the biology of
behavior. We currently believe that this book will be going out of print based on
competitive information. This text is two color and is higher level and more aimed at
medical schools
Squires: Fundamental Nueroscience, 4e, 1152 pages, 2012, Academic Press
• This title is clinical, focusing on the needs of students and practitioners and thus not
necessarily a direct fit.