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L I
P P I
N C O T T
F O R
L I
F E
N
UTRITION AND
D
IAGNOSIS
-R
ELATED
C
ARE
, 8
E
(continued)
S
ELLING
S
TRATEGIES
3
Course Name (s): Internship/Clinical
3
Internships are coordinated by an Internship Coordinator, a faculty member within the
Dietetic program. These are the faculty with the most influence on materials
recommended to students accepted into an internship. This is the person you want to
talk to and sample this book to.
3
All graduates need this book for professional reference.
U
PSELL
3
Can be packaged with any of our titles in the Nutrition program.
D
ISCOVERY
Q
UESTIONS
3
Who is the internship coordinator?
3
Who would be the best person to receive a copy of Sylvia, Escott-Stump's book:
Nutrition and Diagnosis-Related Care, 8e?
3
Would you cosider giving this book to all of your graduates or packaging it with another
book in the program so your students can receive it at a discount?
3
How do your students or interns access nutrition information when working with clients
in the clinical site?
3
What's the biggest challenge your students have in the clinical when it comes to fact
recall?
3
Escott-Stump is the book of choice for many graduate programs. What do you find is
the book's greatest strength?
C
OMPETITION
No direct competition