31 / 600
L I
P P I
N C O T T
F O R
L I
F E
S
PA AND
B
ODYWORK
: A G
UIDE FOR
M
ASSAGE
T
HERAPISTS
, S
ECOND
E
DITION
(
CONTINUED
)
S
ELLING
S
TRATEGIES
3
The course is usually called Spa Bodywork or Relaxation Techniques.
3
ASK: How they teach Spa Bodywork or Relaxation Therapy in their program? It can be
integrated into other courses or taught as a stand-alone.
3
Some schools have two tracts: Clinical and Spa. New Spa tracts are popping up so ask
about any new programs being developed.
U
PSELL
3
Focus on a curriculum sale where appropriate, this book can be packaged with any title
in the massage list.
D
ISCOVERY
Q
UESTIONS
3
How do you teach Spa Bodywork or Relaxation Therapy in your program?
3
Is it integrated or taught as a stand-alone course?
3
What topics do you cover? Align the topics they cover with the Williams TOC.
C
OMPETITION
Capellini:
TheComplete Spa Book for MassageTherapists
10/02/09
• Author not well known
Mihina:
Natural Spa and Hydrotherapy: Theory
03/13/09
• Pulled information specifically from other books. Williams is sited in Ch. 4
Crebbin-Bailey:
The Spa Book: TheOfficial Guide to SpaTherapy
, 2007
• Old, written for the UK market.