4 / 600
L I
P P I
N C O T T
F O R
L I
F E
M
EMMLER
’
S
T
HE
H
UMAN
B
ODY IN
H
EALTH
& D
ISEASE
13
E
(continued)
S
ELLING
S
TRATEGIES
3
ROLL / LEADWITH TECHNOLOGY
3
Our #1 Selling A&P book so secure your rolls.
3
Do your research - every Health Professions account will have an A&P requirement - and this book was made specifically for this
market. Find out who the decision-maker is and sample.
3
Get current users into a package and target the competitors listed here.
3
Sample the study guide.
U
PSELL
3
For a greater focus on medical terminology, package the text with Barbara Cohen’s, Medical Terminology: An Illustrated Guide 7e.
3
To increase students’ success and pass rates in the course, package the text with prepU.
3
To give your students even more opportunities to practice and review, package the text with the Study Guide.
3
To provide your students with the ultimate success package, bundle the text with prepU and the Study Guide.
3
To give your students a clinically based on-line lab experience without expensive equipment, package the text with A.D.A.M.
Interactive Anatomy Online: Student Lab Activity Guide, 4e.
D
ISCOVERY
Q
UESTIONS
3
Do you use disease to teach basic concepts of A&P?
• If YES, Memmler's Human Body in Health & Disease is our best selling A&P book that teaches basic concepts using disease.
• If NO, show them Memmler's Structure and Function of the Human Body, 10e 978-1-60913-900-1.
3
Find out what their biggest teaching challenge is? (Lack of time, Assessment, Competency, Content Mastery, Engaging "todays"
Learner, Retention, Pass Rates, Faculty Resources and Training) - For a detailed list of questions see the A&P Challenge and PrepU
Solution Discussion Guide on OneSource.
Pass Rates
= This method of "testing to learn" and then remediating back to the book - often #1 issue.
Time
= PrepU's reporting tools and feedback on student performance. SHOW: MISCONCEPTION ALERTS!
Competency
= Adaptive Quizzing and Mastery Level's
Engaging Today's Learner
= The individualized learning experience of each student
Faculty Resources and Training
= PrepU is EASY - to TRUST and to ASSIGN
3
Are your students required to take Medical Terminology?
• If YES, who teaches it and are you aware that Barbara Cohen also writes a Medical Terminology book?
• If NO, show them in each chapter how Memmler reinforces and teaches the medical terminology needed to master that chapter.
C
OMPETITION
Scanlon:
Essentials of Anatomy & Physiology, 6e
, F.A. Davis, 9/2010, $45.95
• Primarily for the nursing market - ask your instructors the % of their allied health professionals that go on to nursing compared to
other health professions (nursing).
• Target Sonography programs that are using Scanlon.
• Has 12% of the market and is more nursing focused.
Herlihy,
The Human Body Health and Illness 5/e
, Elsevier/Saunders, 12/2013, $58.85
• Low level and cartoony.
• Has 12% of the market. Show how our book how our more sophisticated approach is just as accessible yet more appropriate for
health professions.
Thibodeau:
The Human Body in Health &Disease, 5e
, Elsevier,2/2013
• We have new takeaways with Memmler!
• Demo PrepU that is what is winning us business.
• Market Leader
R
ELATED
S
ETS
3
Text + SG: Package ISBN: 9781469896700
3
Text + PrepU
3
Text + PrepU: Package ISBN:9781496300966
3
Text + ADAM Lab Manual Package ISBN: 9781469896731
3
Text + ADAM Lab Manual Package + PrepU ISBN: 9781496300973
3
Text + Cohen, Med-Term 7/e: Package ISBN: 9781469896724